November 13 – Sports and technology are increasingly intertwined from player metrics to keeping fans happy in the stands. The latest club to collaborate with a tech partner is Tottenham Hotspur who have announced a strategic partnership with ExpressVPN, a global leader in consumer digital privacy and security.
November 11 – FC Barcelona have announced a record $1.82 billion, 14-year deal with Nike, just six months after club president Joan Laporta publicly threatened to end their long-term partnership.
November 8 – German car maker Volkswagen is a new sponsor of the Bulgarian Football Cup tournament, though bookmaker Sesame remains the tournament’s main sponsor.
November 7 – Premier League side Aston Villa have agreed a multi-year partnership with Vodka brand Nemiroff as the club’s new Official Vodka Partner.
November 6 – The Croatian Football Federation (HNS) has extended its sponsorship agreement with Inersnack Adria.
November 5 – La Liga’s Atlético de Madrid have signed a two-year partnership agreement with online gaming brand K8 which will see it become the club’s Official Asian Betting Partner starting from 24/25 season.
November 1 – Turkey’s Bursaspor have signed a stadium naming rights deal with Matlı Holding worth 40 million Turkish liras (€1 million). The one and a half year deal will see the name of Bursaspor’s stadium is changed to Atatürk Sports Complex Matlı Stadium.
October 30 – The Croatian Football Federation (HNS) and Croatian Airlines have renewed their cooperation agreement for a further two years.
October 29 – Polish soft drinks company Oshee has become the official sponsor of the Romanian Cup for a period of five years.
October 29 – Crypto sportsbook Sportsbet.io has been announced as an official partner of Spain’s LaLiga in the Middle East, North Africa, and Turkey (MENAT) region.
October 25 – UEFA has secured a new partnership with transportation firm Flix, which will become an official travel partner for the UEFA Europa League and Conference League for 2024-2027 cycle.
October 25 – Two days after blowing the final whistle on its referees sponsorship deal with scandal-hit real estate business Nordis Group, the Romanian Football Federation (FRF) has announced a new general sponsorship of the FRF Referee Commission with leasing platform Moov Leasing.
October 24 – Premier League side Southampton have announced a new partnership with Ebury which will see the global financial services platform become the club’s Official Fintech Partner until the end of the 2024/25 campaign.
October 23 – New York City FC have announced a new multi-year deal with Verizon which will make it the club’s Official Wireless Partner, as the CFG club gears up for significant off-pitch development.
