April 9 – Rhode Island FC, who debuted in the US’s second tier USL Championship in 2024, will open their second season in their new stadium with a new corporate partner, Centreville Bank, who have bought the stadium naming rights.
April 7 – AC Milan have announced a new regional partnership with Reals, a leading sports betting and online gaming company in Brazil, as the Rossoneri look to deepen their presence across Latin America. The agreement sees Reals become the Official Regional Betting Partner of the club in the region.
April 4 – Premier League Brentford have added a new name to its growing commercial portfolio, announcing a partnership with UK-based security specialists DeterTech as the club’s official site security partner.
April 3 – The National Women’s Soccer League (NWSL) continues to go from strength to strength, announcing a multi-year sponsorship deal with communications giant AT&T.
April 1 – AS Monaco and VBET have locked in a long-term partnership extension, securing their collaboration until 2029 in a move that strengthens both brands in the highly competitive sports betting market.
March 31 – Manchester City has strengthened its commercial presence in Southeast Asia by securing a new regional partnership with Vietnamese energy drink brand Wake-Up 247. The deal sees Wake-Up 247 become the club’s Official Energy Drinks Partner in Vietnam, reinforcing City’s growing influence in one of football’s fastest-expanding markets.
March 28 – As the Hispanic community continues to grow in the United States, it’s no surprise that the Federacion Mexicana de Futbol (FMF) has teamed up with Soccer United Marketing (SUM) to announce a multiyear partnership with the El Mexicano brand.
March 26 – Manchester City Women have announced a new global partnership with Hytro, a leading innovator in Blood Flow Restriction (BFR) wearables, as part of their commitment to integrating cutting-edge sports science into elite women’s football.
March 25 – The Argentine Football Association (AFA) has secured HSBC as its new regional sponsor in India and Singapore, furthering its international expansion strategy.
March 25 – The Football Federation of Montenegro (FSCG) and Crnogorski Telekom have renewed their cooperation for another year. The country’s largest telecommunications company is one of the FSCG’s longest-standing sponsors, with the pair having been partners for 18 years.
March 21 – After a break of nine years, UEFA has resigned Carlsberg as an official global sponsor of UEFA men’s and women’s national team football through 2030.
March 21 – Marriott Bonvoy has been unveiled as the latest heavyweight partner of Hong Kong’s soon-to-be-opened Kai Tak Sports Park (KTSP), in a multi-year deal that positions the global hotel group at the heart of Asia’s newest sports and entertainment hub.
March 20 – Atalanta BC are aiming to convert their recent on-field success into commercial growth, partnering with sports technology firm Deltatre to deliver a complete overhaul of their digital infrastructure.
March 20 – UEFA and Carlsberg have announced a long-term partnership, making Carlsberg the official beer partner of European football’s governing body.
March 20 – The UK’s landmark Football Governance Bill has moved a step closer to becoming law after clearing its final hurdle in the House of Lords — but efforts to force a sweeping ban on gambling sponsorship in football have been soundly defeated.