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Sponsorship

West Ham betting on BoyleSports with front-of-shirt agreement

July 3 – West Ham United have unveiled a new multi-year partnership with BoyleSports, Ireland’s largest independent bookmaker, in a deal that sees the betting firm take over as front-of-shirt sponsor from the 2025/26 season. 

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Sponsorship

Montenegran brewer Trebjesa toasts another FSCG extension

July 2 – The Football Association of Montenegro (FSCG) has extended its sponsorship agreement with the Trebjesa Brewery, marking 15 years of cooperation between the FSCG and one of Montegro’s largest companies.

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Premier League

Aston Villa unveils fintech business Ebury as FX partner

July 2 – Financial services firm Ebury has become the Official FX Partner of Aston Villa who will the firm’s global platform topower Villa’s financial tech, optimising operations and growing international business.

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Premier League

West Ham extend Jeton finance app sponsorship

June 30 – West Ham United have announced a multi-year extension to their 5-year partnership with Jeton, which will see the brand continue as its Official Unified Finance App partner.

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South America

Betano adds 2025 Copa América Femenina to its Conmebol sponsorship roster

June 27 – Conmebol has announced a new chapter in its expanding relationship with the betting industry, confirming Betano as the Official Sponsor of the 2025 Copa América Femenina.

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Premier League

Brentford and Cynergy bank on West London’s thriving economy

June 27 –  Premier League Brentford have signed challenger bank Cynergy as the club’s official banking partner in a four-year deal starting with the 2025/26 season.

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Euro 2025

UEFA Women’s EURO 2025 on course to double sponsorship revenues

June 26 – UEFA Women’s EURO 2025 is on course to deliver a watershed moment for the commercial side of the women’s game, with new research from Ampere Analysis projecting a minimum of €32.5 million in sponsorship revenue – more than double the €15.3 million generated in 2022. 

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Euro 2025

Lidl research reveals nutrition blind spot in Women’s football

June 26 – As the UEFA Women’s EURO 2025 approaches, newly released research from Lidl GB has exposed a glaring blind spot in women’s sports: nutrition. 

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Broadcast

HNS secures broadcast deals with Hrvatski Telekom and SuperSport

June 26 – The Croatian Football Federation (HNS) has secured broadcasting and marketing rights deals worth €59.2m for the competitions organised by the national association with Hrvatski Telekom and SuperSport respectively.

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Club World Cup 2025

Clubs targeting commercial growth through FIFA Club World Cup enterprises

June 24 – The FIFA Club World Cup has become more than just a tournament – it’s evolved into a masterclass in global brand expansion that’s reshaping how football clubs think about connecting with supporters across continents. 

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Football Marketing

Juventus agrees €408m, 10-year renewal with Adidas

June 21 – Italian giants Juventus have secured a new €408 million partnership with sportswear giant Adidas, extending their long-standing relationship for another decade.

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Football Marketing

AC Milan agrees marketing partnership with DRC’s tourist board

June 23 – AC Milan has signed a new partnership with the Democratic Republic of the Congo (DRC) as part of a broader push to link football with diplomacy, development and international business.

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Football Marketing

Renault drives R4 reboot with Monaco shirt deal

June 20 – AS Monaco have renewed their commercial tie-up with Renault for another season, with the French automaker set to push its nostalgic R4 electric reboot as part of the club’s 2025/26 Champions League campaign.

Read more …

Football Marketing

Soft2Bet targets growing Danish betting market with Divisionsforeningenin deal

June 20 – Online Malta-based bookmaker Soft2Bet has agreed a two-year deal with Denmark’s Divisionsforeningenin to sponsor the second, third and fourth tiers Danish football.

Read more …

Premier League

Corpay renews long-running West Ham partnership

June 18 – Premier League West Ham United have renewed their long-standing partnership with Corpay, signing a multi-year extension that will see the collaboration enter its eighth year.

Read more …

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