Online bookie Tonybet agrees multi-year sponsorship with Canadian Premier League
April 13 – The Canadian Premier League (CPL) has unveiled online gaming company tonybet as its Official Sports Betting and Online Casino Partner in a multi-year deal.
April 13 – The Canadian Premier League (CPL) has unveiled online gaming company tonybet as its Official Sports Betting and Online Casino Partner in a multi-year deal.
April 12 – Bulgaria’s CSKA Sofia has signed a new shirt sponsorship deal with Chinese car brand HAVAL.
April 5 – Australian wine brand Jacob’s Creek has become an Official Supporter of the Women’s World Cup 2023 that kicks of July 20.
April 6 – The Canadian Premier League (CPL) has unveiled Telus as the league’s Official Telecommunications, Digital Health and Home Security Partner in a five-year deal.
April 4 – Capitalising on their world cup win, the Argentine Football Association (AFA) has agreed a two-year regional sponsorship agreement for Asia with Dafabet.
March 31 – Manchester City has renewed its global multi-year partnership with financial trading platform Axi,expanding the partnership to include the club’s women’s team.
March 31 – AC Milan has added two new commercial partners. Telecommunications company AfinnaOne is the club’s new Telco Partner while Italian flour miller and baker Molino Casillo, becomes an official partner.
March 30 – Carling, the UK’s best-selling lager, has agreed a new three-year sponsorship of the Welsh FA that will run through Euro 2024 qualifying and up to the end of the 2026 World Cup.
March 30 – St. Louis City SC, whose debut in the MLS this season has seen them set debut records winning each of their first five games, has added car rental business Enterprise as a ‘Founding Partner’ sponsor in a wide-ranging multi-year agreement.
March 29 – Bulgarian top tier club Botev Plovdiv has launched a search for a naming rights sponsor for its new ‘Hristo Botev’ stadium in the second largest city in Bulgaria. The 19,000-capacity stadium will be officially opened within the next month.
March 27 – The European sponsorship market grew by 4.3% in 2022 to €29 billion with sport making up €20.69 billion of the total, according to research from the European Sponsorship Association and Nielsen Sports.
March 27 – Football Australia has landed a further three-years of Qantas sponsorship for its men’s and women’s national teams and the Australia Cup.
March 24 – Manchester City Women have unveiled a new partnership with baby gear brand, Joie whose logo will appearon the back of the shorts of the women’s first team for all fixtures.
March 23 – Inter Milan have agreed new sponsorships with Ria Money Transfer, the global cross-border money transfer brand owned by Euronet, and sports channel Affizzionados, who will become the club’s first Regional Partner in Mexico.
March 23 – Drinks giant Anheuser-Busch has extended its agreement with the Mexican Football Federation (FMF) as the beer partner of EL Tri’s US tour.