February 22 – Greek online gaming company Stoiximan has been named as naming rights sponsor of the Greek Super League in a deal that runs for the rest of this season and to the end of the 2024/25 season.
February 21 – LaLiga’s Osasuna has unveiled car dealership HR Motor as the club’s back of shirt sponsor. Earlier this month the club confirmed Kosner as its new front of shirt sponsor.
February 9 – South Africa has scrapped a £42.5 million sponsorship deal with Tottenham Hotspur before it even got off the ground following a national outcry.
February 9 – Serie A’s AS Roma has added energy company A2A as an official partner. A2A will promote its A2A Energia brand.
February 8 – The German FA (DFB) has launched a tender for the rights to create NFTs for the DFB national teams and DFB competitions.
February 6 – Three South Africa Tourism (SAT) board members are reported to have resigned following public outrage over a proposed £42.5 million three-year sponsorship of English Premier League club Tottenham Hotspur.
February 6 – Inter Milan have signed a deal with football-themed entertainment LeoVegas.news, to become the club’s Official Training Kit Front Partner.
February 3 – Premier League Tottenham Hotspur have signed up Exalt as its Official Sports Nutrition Drink Supplier, while the club is close to closing a sponsorship deal with the South African ministry of tourism.
February 2 – Expedia Group has renewed its partnership with UEFA, signing two new deals that will see the online travel brand become a provider of the Expedia Live travel hub in Europe and a regional partner in the United States.
January 31 – Bundesliga club Mainz 05 has renewed its main shirt sponsorship with Profine brand Kömmerling that will now run until 2027.
January 31 – National Women’s Soccer League’s North Carolina Courage is moving its back of shirt sponsor Merz Aesthetics to the front of the club’s shirt in a deal starting with the upcoming season that kicks off in March.
January 27 – Mastercard has renewed its sponsorship of Conmebol’s Copa Libertadores through to 2026 with the addition of the confederation’s women’s club competition – Libertadores Feminina – to the agreement.
January 26 – Beer brand Carling has rejoined the English FA as the official beer partner for the Emirates FA Cup and Vitality Women’s FA Cup, starting this weekend with the fourth round of both competitions.
January 25 – Another premium sponsorship asset in Brazil has been picked up by an online bookmaker. EstrelaBet have become a main sponsor of the Mineiro state championship – Campeonato Mineiro.
January 25 – A proposed ban on all gambling advertising has drawn an angry reaction from the Bulgaria Football Union (BFU) and top tier clubs in the country, saying there is absolutely no support for any regulation.