April 24 – Telecoms giant AT&T has extended its 10-year sponsorship of the U.S. Soccer Federation (USSF), taking it through to the end of the 2026 World Cup.
April 21 – US communications technology giant Cisco has become the Official Network Infrastructure Provider for the Women’s World Cup Australia & New Zealand 2023.
April 19 – The former First Minister of Scotland Henry McLeish has criticised the Scottish Professional Football League (SPFL) over its stance that it has no plans to restrict gambling sponsors from advertising on club shirts.
April 18 – Beer brand Castel has returned to sponsor Malawian football with an €887,000 (1 billion Kawcha) commitment to the local challenge cup.
April 18 – Brazilian wholesaler Assaí Atacadista has extended its title sponsorship of Campeonato Brasileiro Série A for a further season.
April 14 – With just two days to go to the start of the season the Canadian Premier League (CPL) has announced it has renewed its longstanding partnership with Volkswagen Canada through 2028.
April 12 – FIFA sponsor Visa has unveiled the names of 33 women players who it will sponsor via its Team Visa programme up to and through the Women’s World Cup Australia & New Zealand 2023.
April 13 – The Canadian Premier League (CPL) has unveiled online gaming company tonybet as its Official Sports Betting and Online Casino Partner in a multi-year deal.
April 12 – Bulgaria’s CSKA Sofia has signed a new shirt sponsorship deal with Chinese car brand HAVAL.
April 5 – Australian wine brand Jacob’s Creek has become an Official Supporter of the Women’s World Cup 2023 that kicks of July 20.
April 6 – The Canadian Premier League (CPL) has unveiled Telus as the league’s Official Telecommunications, Digital Health and Home Security Partner in a five-year deal.
April 4 – Capitalising on their world cup win, the Argentine Football Association (AFA) has agreed a two-year regional sponsorship agreement for Asia with Dafabet.
March 31 – Manchester City has renewed its global multi-year partnership with financial trading platform Axi,expanding the partnership to include the club’s women’s team.
March 31 – AC Milan has added two new commercial partners. Telecommunications company AfinnaOne is the club’s new Telco Partner while Italian flour miller and baker Molino Casillo, becomes an official partner.