November 28 – Arsenal have added another heavyweight to their commercial roster after agreeing a global partnership with streaming platform Paramount+, bringing together two brands looking trade heavily on “storylines, star power and worldwide reach”.
November 24 – Inter Milan have signed a three-year global partnership with Red Bull, making the energy drink giant the club’s Global Energy Drink Partner through to the 2027/28 season – and the only Serie A club currently aligned with the brand.
November 21 – Fintech challenger Zilch has signed a multi-year deal to become Arsenal’s ‘Official Way To Pay’, marking the payments company’s first move into sport.
November 21 – In a commercial landscape packed with crypto firms, finance platforms and hydration drinks, Tottenham Hotspur’s latest partnership announcement may raise a few eyebrows – or restore them.
November 21 – Ria Money Transfer has signed a multi-year commercial agreement with the Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), becoming the official remittance services partner of the Mexican men’s and women’s national teams in the United States.
November 21 – The Croatian Football Federation (HNS) has announced a new partnership with the luxury outerwear brand Mackage, which will become the official sponsor of the Croatian national football team for the World Cup 2026, set to be held across the United States, Mexico, and Canada.
November 18 – Galatasaray have sealed a significant back-of-jersey sponsorship deal with CW Enerji, a leading solar panel manufacturer in Turkey.
November 17 – Racing Club de Strasbourg’s commercial rebuild under BlueCo ownership gathered further momentum this week as the club unveiled a raft of new regional sponsorships alongside several long-standing renewals.
November 17 – La Liga champions, FC Barcelona, have signed a three-year global partnership with Zero-Knowledge Proof (ZKP), a blockchain firm building privacy-focused infrastructure powered by decentralised AI.
November 17 – British oil company Castrol, has signed a new multi-year deal with the Federación Mexicana de Fútbol and Soccer United Marketing (SUM), becoming the official motor oil and lubricant partner of the Mexican men’s and women’s national teams in the United States.
November 17 – The France Football Federation (FFF) has extended and expanded its partnership with Orange, keeping the telecom company as a key commercial partner through May 2030.
November 14 – Scottish football’s three senior bodies have come together for a rare joint commercial move, signing a seven-figure technology partnership with UK-based software firm HALO – the first time the SFA, SPFL and SWPL have united under a single sponsorship agreement.
November 12 – Nike has agreed a two-year partnership with Baller League, the small-sided football competition rapidly expanding across Europe and into the United States.
November 12 – The Republic of Congo is stepping on to the European football stage after signing a tourism-driven sponsorship deal with Olympique Lyonnais that will see the ‘Congo’ brand featured on the back of Lyon’s jerseys from 2025 through 2029.
November 4 – Tottenham Hotspur will have a new front of shirt sponsor from the start of the 2027/28 season as pan-Asian life insurance group AIA, the clubs main sponsor since 2013, transitions to becoming the club’s Global Training Partner in a new deal that begins July 2027 and runs until June 2032.
AIA currently pays Spurs about £40 million per year as part of an eight-year, £320 million sponsorship. That deal covers the men’s,