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Sponsorship

Aston Villa’s BK8 deal heats up the UK debate on bookmaker sponsorship

January 12 – The expected replacement of Aston Villa’s shirt sponsorship by online bookmaker BK8 has provoked an immediate backlash.

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South America

Amstel extends Copa Libertadores deal to 2026 and adds women’s club titles

January 12 – Dutch beer-brand Amstel have extended their official beer partnership with Conmebol, sponsoring the Copa Libertadores until 2026 as well as adding the women’s version of the competition. 

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Football Marketing

TelevisiaUnivision brokers Liga MX sponsorship deal for US with T-Mobile

January 9 – T-Mobile US has become an official sponsor of Liga MX in the US in a deal brokered by Spanish-language media giant TelevisaUnivision which will also see the telecoms operator broadcast live matches under its Metro by T-Mobile brand.

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Football Marketing

Man City partners with OTT giant Jio for digital push into India

January 5 – Premier League Manchester City, whose owners City Football Group (CFG) have ambitions to expand in India, has unveiled a new regional partnership with Indian digital services company Jio Platforms.

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Football Marketing

Estrelabet expands into Brasileirão with América shirt deal

January 5 – Online bookmaker EstrelaBet, who before Christmas sealed a deal with the Brazilian federation (CBF) for sponsorship of all its futsal clubs, has now moved into mainstream Brazilian football becoming the main sponsor of América Futebol Clube.

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Football Marketing

Man Utd adds Doo Group as online trading partner

January 3 – Manchester United have agreed a multi-year global partnership with Singapore-headquartered online financial trading platform, Doo Group.

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Integrity

Nottingham Forest donate shirt sponsorship slot to refugee agency UK for UNHCR

December 22 – Premier League Nottingham Forest is giving its front of shirt sponsorship position to UK for UNHCR, the UN Refugee Agency.

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Football Marketing

INEOS Grenadier drives launch through multi-year Spurs sponsorship

December 22 – Tottenham Hotspur has agreed a multi-year deal sponsorship with INEOS Grenadier who will become the club’s its Official 4×4 Vehicle Partner.

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Football Marketing

eBay trades up to Inter Milan’s shirt sleeve

December 20 – Online e-commerce site eBay is upgrading its relationship with Serie A’s Inter Milan to become the club’s shirt sleeve sponsor from the January 4 with the home game against Napoli.

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Football Marketing

Man Utd hunt for shirt sponsor to replace TeamViewer

December 18 – Manchester United are re-selling their front of shirt sponsorship that is currently held by German technology company TeamViewer.

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Football Marketing

Serie A renews Kinto with a focus on sustainability

December 18 – Kinto, the Toyota group brand focussed on mobility services, has renewed its sponsorship with Serie A for the 2022/23 season, its third year with the Italian top tier.

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Football Marketing

AC Milan lands another four years of Emirates shirt sponsorship

December 15 – Serie A giants have extended their shirt sponsorship with Emirates, a partnership that has been in place for 15 years.

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Football Marketing

ESA issues health warning over cryptocurrency sponsorships

December 14 – The European Sponsorship Association (ESA) has issued a warning to rights holders over the danger of cryptocurrency partnerships and their high potential of failure.

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Football Marketing

Barca make cryptocurrency debut with WhiteBIT sponsorship

December 14 – LaLiga topping Barcelona have signed their first sponsorship deal with a cryptocurrency firm, agreeing a three-year partnership with WhiteBIT.

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Football Marketing

Man City lines up the bubbles with Ballers brands for a big season finish

December 14 – Ballers Champagne has been unveiled as the Official Champagne Local Partner ofManchester City Football Club.

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