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Sponsorship

Cazoo continues drive into Europe, parking on OM’s shirt front from start of 2022/23 season

March 24 – Online car retailer Cazoo will become the main sponsor of Ligue 1’s Olympique de Marseille in a multi-year deal that will begin at the start of the 2022/23 season. The deal will see the brand take the club’s front of shirt logo position.

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FIFA

Indian EdTech business BYJU’s joins Qatar 2022 sponsor roster

March 24 – FIFA has added Indian education technology provider BYJU’S as an official sponsor of the Qatar 2022 World Cup.

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Football Marketing

KNVB banks on ING, and goes crypto with Bitavo

March 24 – The Dutch FA (KNVB) have extended their 25-year main sponsorship with ING bank through to 2028. And in keeping with a financial theme have unveiled crypto exchange Bitvavo as a new sponsor.

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FIFA

Crypto.com becomes official crypto trading platform for Qatar 2022

March 23 – Cryptocurrency sponsorship has come to FIFA with Crypto.com becoming the exclusive cryptocurrency trading platform partner for the Qatar 2022 World Cup.

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Football Marketing

Betcris swoops to secure nine Honduran club sponsorships

March 22 – Online bookmaker Betcris, based in Costa Rica, has continued its expansion in south and central America with sponsorships covering nine League of Honduras clubs. Betcris is already title sponsor of the league.

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Football Marketing

Union Berlin graduates wefox from sleeve to main shirt sponsorship for next season

March 22 – Bundesliga club 1. FC Union Berlin has secured digital insurance business wefox as the club’s main short sponsor in a three-year deal starting with the 2022/23 season.

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Football Marketing

Barcelona sign Camp Nou naming rights and shirt sponsorship with Spotify

March 16 – The Camp Nou, one of the most iconic stadiums in world football, is being renamed as Spotify Camp Nou as part of a landmark multi-million Euro naming rights and sponsorship agreement between Barcelona and the global music streaming platform.

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Football Marketing

Real Betis plugs in Volvo as a main sponsor and sustainable partner

March 15 – LaLiga’s Real Betis Balompié has signed a deal with Volvo to become one of the club’s main sponsors.

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Football Marketing

Nashville signs GEODIS as naming rights partner ahead of May debut in new stadium

March 11 – Nashville SC who have just started their third season in the MLS, have signed a naming rights deal for their 30-000-seat new stadium which will open May 1 with the visit of Philadelphia Union.

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Football Marketing

Disconnected: Three suspends Chelsea shirt sponsorship with immediate effect

March 11 – Following sweeping sanctions against Chelsea owner Roman Abramovich, mobile company Three have suspended their £40 million-a-year shirt sponsorship of the London club with immediate effect.

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Football Marketing

Jewson builds new partnership with EFL’s 72 clubs

March 11 – The English Football League (EFL) has unveiled a new sponsor partnership with UK builders’ merchant, Jewson. The agreement will cover all 72 clubs in the EFL’s three leagues – Championship, League One and League Two.

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Football Marketing

Nashville goes full crypto with Valkyrie sponsorship

March 8 – MLS club Nashville SC has become the first to take a full sponsorship fee in bitcoin.

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Football Marketing

Delta land first women’s deal with NWSL

March 8 – Delta Air Lines and the National Women’s Soccer League (NWSL) in the US have agreed to a multi-year partnership that sees the global air carrier become the league’s first official airline and travel partner. 

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Football Marketing

Man City sign global crypto deal with OKX

March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.

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Football Marketing

Everton cut ties with Russian sponsors and Usmanov’s spectral presence

March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.

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