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Sponsorship

Kane shines as he boots-up for Bayern’s title defence

August 21 – England Captain Harry Kane, who scored on his Bundesliga debut for Bayern Munich at the weekend, has signed a first-of-its-kind lifetime boot deal with sportswear brand Skechers.

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Football Marketing

Visit Saudi becomes global sponsor of LaLiga and its Official Travel Destination

August 18 – LaLiga has signed Visit Saudi as the Spanish leagueps new Official Travel destination and  and global sponsor.

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Football Marketing

Wolves secures record deal with online bookie 6686 for sleeve sponsorship

August 17 – Asian facing online bookmaker 6686 Sport has become Wolverhampton Wanderers’ new sleeve partner for the 2023/24 season.

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Football Marketing

Fledgling airline Riyadh Air lands on Atlético Madrid’s shirt ahead of 2025 take-off

August 16 – Saudi Arabian airline Riyadh Air has been confirmed as the main and official airline partner of LaLiga’s Atlético de Madrid in a ‘multi-year’ agreement.

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Football Marketing

Monaco adds shirt and short sponsors for season kick-off

August 15 – AS Monaco have announced two new kit sponsorships to add to their growing roster for the new season.

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Football Marketing

German market PRIME’d for launch with Bayern deal

August 11 – FC Bayern Munich have signed a multi-year partnership with PRIME Hydration that will make the young brand their official isotonic partners.

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Football Marketing

Chelsea set to close £40m shirt deal with Infinite Athlete

August 10 – Premier League Chelsea have agreed a £40 million per season front-of-shirt sponsorship with sports technology startup Infinite Athlete.

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Football Marketing

AS Monaco secures regional sponsorship witb Asian bookie 6686

August 10 – AS Monaco have announced a three-year regional partnership with online bookmaker 6686 sport for Asia.

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Football Marketing

Arsenal and Liverpool dial up Google Pixel deals

August 9 – Google Pixel has announced two long-term partnerships with Premier League clubs Arsenal FC and Liverpool FC, making it both club’s official mobile partner across men’s and women’s first teams.

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Football Marketing

Arsenal adds Unilever brand to partnership roster in two-year-deal

August 8 – Arsenal FC have unveiled a two-year partnership with Unilever’s ‘Dirt Is Good’ laundry brand, which is known as Persil in the UK amongst other names worldwide such as OMO or Surf Excel.

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Aus-NZ 2023

Booking.com hosts remain unpaid as FIFA sponsorship rolls on without comment

By Paul Nicholson

August 8 – Fury over FIFA’s last minute sponsorship deal with Booking.com has failed to slow down as thousands of small hotels and accommodation hosts worldwide remain unpaid, most since early June, with a number reporting they are facing bankruptcy having had to lay off staff and reschedule suppliers.

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Football Marketing

Atletico Madrid on schedule to land Riyadh Air shirt sponsorship for season start

August 7 – Spanish giants Atletico Madrid are poised to sign a five-year sponsorship deal with Riyadh Air ahead of their La Liga opener next Monday.

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Sponsorship

Russia’s Lukoil pump cash into Hadjuk Split as part of their ‘humanitarian’ sponsorships

August 7 – With the war in Ukraine raging and Russian company football sponsorship being cut lose by western leagues and clubs, Croatia’s Hajduk Split has signed a sponsorship deal with the Russian oil company Lukoil.

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Premier League

Bournemouth sign training kit deal with Dun and Bradstreet

August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season. 

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FIFA

Mengniu expands FIFA deal to cover next three World Cups

August 4 – China’s Mengniu has attached its name to FIFA’s next three World Cups, extending a previous partnership with the world federation. 

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