August 19 – Premier League Liverpool and Nivea Men have another three years to their sponsor partnership that began in 2015.
August 18 – LA Galaxy have agreed a “multi-year renewal” of their Herbalife Nutrition shirt sponsorship, the longest running main partner deal in the MLS.
August 17 – Sports leisurewear brand JD Sports is taking its first sponsorship steps in Spanish football, becoming the sleeve sponsor of LaLiga’s Real Valladolid.
August 17 – Building on the signing of Japanese striker Takumi Minamino, AS Monaco have unveiled a regional partnership with Casino Secret, who become the club’s new Official Online Gaming Partner in Japan.
August 11 – Inter Milan have become the latest of Europe’s big clubs to launch a channel on micro-payment free streaming platform Recast.
August 10 – Ahead of the LaLiga’s kick off on Friday the Spanish have been unveiling a series of new and renewed sponsor partners.
August 9 – Adidas is taking over from Umbro as the sponsor of the Jamaica Football Federation (JFF) and official kit supplier to its national teams.
August 9 – Bundesliga’s Hertha Berlin has signed CG Elementum as the club’s sleeve sponsor for league and cup games with immediate effect.
August 9 – Premier League Brentford has added online retailer Aosom UK as an Official Cub Partner in a two-season deal.
August 5 – Japanese beer brand Asahi Super Dry has become a Global Partner of City Football Group in a multi-year deal.
August 4 – Premier League Southampton have unveiled sports leisurewear brand JD, as the club’s Official Sleeve partner in a one-year deal for the 2022/23 season.
August 3 – French club Paris Saint-Germain have partnered with online betting platform 1xBet as a regional sponsor in Africa and Asia for the next three seasons.
August 3 – Manchester United have signed a multi-year global partnership with Qualcomm Technologies that will focus on promotion of the company’s Snapdragon brand.
August 23 – Spain’s LaLiga has unveiled EA Sports, and it’s renamed EA Sports FC video game title, as the naming rights partner for the league once the current deal with Santander expires at the end of the 2022/23 season.