April 15 – The Romanian Football Federation (FRF) has announced live score and stats app Superscore as naming rights partner of its third tier professional league in a deal starting immediately and running until the end 2027 season.
April 9 – Trading card platform Topps, under the Fanatics umbrella, is lining up a major land-grab in international football, targeting future card and sticker rights for Brazil, England, Germany and Italy, in direct competition to the granddaddy of the business, Panini.
April 9 – Major League Soccer (MLS) has signed a multi-year deal with Vision Insights, bringing its Decoder Media platform into the fold to track exactly how much brand exposure sponsors are getting, and what it’s actually worth.
April 7 – FIFA has named Adi Predictstreet as the official prediction market partner for the 2026 World Cup, but questions have arisen over the controversial deal with the mysterious new company.
April 7 – Croatia’s HNK Cibalia Vinkovci and construction company Dilj, a member of the NEXE Group, have officially signed a new sponsorship agreement to help boost the club’s infrastructure and development of young players.
April 7 – The cryptocurrency-based prediction market platform, Polymarket has secured its first partnership with a European football league, signing a multi-year regional deal with LaLiga covering the United States and Canada.
April 2 – West Ham United supporters heading to the FA Cup quarter-final clash with Leeds United this Sunday will be offered a simple incentive to arrive early at the London Stadium – the chance to swap an old Hammers shirt for a new 2025/26 kit, free of charge.
March 30 – The English Football Association has signed a new four-year deal with Pepsi MAX, with the beverage giant coming on board as the official soft drinks partner of both England’s men’s and women’s senior teams.
March 20 – Arsenal has confirmed a new multi-year partnership with online financial trading platform HFM which becomes an Official Global Partner for the Premier League Champions in waiting.
March 20 – CSKA Sofia and leading Bulgarian insurance broker Mussala, have launched a partnership aimed at bolstering the club’s Youth Academy. The announcement took place at the iconic ‘Hristo Stoichkov Hall of Fame’ in the presence of the legendary Ballon d’Or winner himself.
March 18 – AS Monaco has added another regional betting partner to its commercial portfolio, announcing a deal with BetJordan covering Oceania through to 2027.
March 18 – With Inter Miami locking horns with Nashville tonight in the Champions Cup for a spot in the last eight, the club have renewed their sponsorship with Duracell, their Official Power Partner.
March 17 – The EFL Cup will continue to carry the Carabao name until at least the 2028/29 season after the Thai energy drinks company agreed an early extension with the English Football League (EFL).
March 17 – The Football Federation of Bosnia and Herzegovina and Toyota BH have officially announced the extension of their successful sponsorship agreement, reinforcing a partnership dedicated to the growth of Bosnian football and to supporting its national teams.
March 13 – The European sponsorship market grew to €34.45 billion in 2025, a 4.7% increase on 2024, with sports sponsorship accounting for 72% of that volume.