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Sponsorship

LaLiga’s Athletic Club adds B2BinPay as sleeve sponsor

February 28 – LaLiga’s Athletic Club, have unveiled B2BinPay as the club’s sleeve sponsor in a deal that begins immediately and runs until the end of the 2023/24 season .

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Football Marketing

OM signs up Mojabet African gaming sponsor in 6-year deal

February 27 – Olympique de Marseille has unveiled online sports bookmaker Mojabet as the club’s official African betting partner in a six-year deal running to 2028.

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Football Marketing

Copa do Brasil kicks off with Krona as first time sponsor

February 27 – The Copa do Brasil that kicked off last week, has added tubing manufacturer Krona as a sponsor in a one-season deal.

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Football Marketing

Audi gear up for new MLS season with sponsorship extension

February 23 – Audi has extended its partnership with Major League Soccer in a multi-year deal that will see it remain the League’s Official Automotive Partner, and title sponsor of the Audi MLS Cup Playoffs, and Presenting Sponsor of the MLS Golden Boot Award.

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Football Marketing

Vorwerk brands to feature on German women’s team kit

February 22 – Germany’s DFB have added household product business Vorwerk as sponsor of the women’s national team in a deal that began last night with a friendly against Sweden and runs through this summer’s World Cup.

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Football Marketing

Online bookie Stoiximan bets on Greek Super League title sponsorship

February 22 – Greek online gaming company Stoiximan has been named as naming rights sponsor of the Greek Super League in a deal that runs for the rest of this season and to the end of the 2024/25 season.

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Football Marketing

Osasuna throws a double with new Kosner and HR Motor shirt deal

February 21 – LaLiga’s Osasuna has unveiled car dealership HR Motor as the club’s back of shirt sponsor. Earlier this month the club confirmed Kosner as its new front of shirt sponsor.

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Football Marketing

SA Tourism pull out of Spurs shirt sleeve deal after public outcry over spending

Spurs_sale_now

February 9 – South Africa has scrapped a £42.5 million sponsorship deal with Tottenham Hotspur before it even got off the ground following a national outcry.

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Football Marketing

Roma plug in energy partner with A2A deal

February 9 – Serie A’s AS Roma has added energy company A2A as an official partner. A2A will promote its A2A Energia brand.

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Football Marketing

DFB launches NFT tender for rights to national teams

February 8 – The German FA (DFB) has launched a tender for the rights to create NFTs for the DFB national teams and DFB competitions.

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Football Marketing

Criticism of proposed £42m Spurs sponsorship forces resignations at SA tourist board

February 6 – Three South Africa Tourism (SAT) board members are reported to have resigned following public outrage over a proposed £42.5 million three-year sponsorship of English Premier League club Tottenham Hotspur.

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Football Marketing

Inter bump up LeoVegas.news sponsorship to training kit branding

February 6 – Inter Milan have signed a deal with football-themed entertainment LeoVegas.news, to become the club’s Official Training Kit Front Partner.

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Football Marketing

Spurs line up SA Tourism for sleeve sponsorship, sign Exalt as nutrition partner

February 3 – Premier League Tottenham Hotspur have signed up Exalt as its Official Sports Nutrition Drink Supplier, while the club is close to closing a sponsorship deal with the South African ministry of tourism.

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Football Marketing

Expedia books in for another 2 years of Champions League and launches travel hub

February 2 – Expedia Group has renewed its partnership with UEFA, signing two new deals that will see the online travel brand become a provider of the Expedia Live travel hub in Europe and a regional partner in the United States.

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Football Marketing

Mainz 05 closes shirt sponsor renewal with Profine’s Kömmerling

January 31 – Bundesliga club Mainz 05 has renewed its main shirt sponsorship with Profine brand Kömmerling that will now run until 2027.

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