Qatar Airways lands on more UEFA properties in deal that runs to 2030
September 20 – Qatar Airways has deepened its sponsor partnerships with UEFA becoming the official airline partner of the Champions League, in a deal that runs until 2030.
Sponsorship
LaLiga expands its crypto roster with ‘multi-million’ Bitget deal
September 20 – LaLiga have signed a multi-year deal with Bitget which will see the company become the league’s Official Crypto Partner in the Eastern, Southeast Asian and Latin American regions.
US energy drink Reign Storm sign with Chelsea Women for UK rollout
September 20 – American Energy Drink company Reign Storm have signed as Chelsea Women’s Official Energy Drink Partner in a multi-year deal with the reigning Barclays Women’s Super League champions.
SmartSoft track Argentina’s rise in popularity with renewed deal focussed on Europe
September 20 – The Argentine Football Association (AFA) has confirmed the renewal and expanded its partnership with online casino games supplier SmartSoft, elevating the brand to the role of regional sponsor in Europe.
Levski Sofia begin search for stadium naming rights sponsor to replace Vivacom
September 19 – Bulgaria’s Levski Sofia have announced they are looking for a new major sponsor for the club’s stadium naming rights.
Bang & Olufsen takes Monaco sleeve patch for Champions League campaign
September 19 – AS Monaco have strengthened their partnership with Bang & Olufsen which will see the luxury audio brand now feature on the sleeve of the Monegasque players’ Champions League jerseys.
Kindred Group does double deal for Unibet and 32 Red brands on Rangers kit
September 18 – Rangers Football Club have extended their partnership with Kindred Group, home to Unibet and 32Red brands in the UK, which will see a new-look to the front of shirt sponsorship for the coming season.
Tom Brady’s touchdown is fuelling Birmingham City sponsorship with Delta latest to board
September 18 – Birmingham City have partnered up with Delta Airlines as its Official Airline Partner for the 2024/2025 season.
Dyson to focus AC Milan sponsorship on OnTrac headphones launch
September 17 – AC Milan have announced a new strategic collaboration with Dyson as the club gears up for a return to UEFA Champions League action tonight.
Meridianbet back Serbia’s FC IMT in crucial deal for club’s development
September 17 – Serbia’s FC IMT has signed a shirt sponsorship with bookmaker Meridianbet.
Aussie women’s A-League agrees naming rights deal with SharkNinja
September 12 – Technology company SharkNinja has become the naming rights of the women’s A-League in a multi-year deal.
Red Bull builds in Premier League with Everton added to partner roster
September 12 – Everton have agreed a multi-year partnership with Red Bull which will see the Austrian drinks brand become the club’s new Official Energy Drink Partner.
Monaco complete forex deal with Ebury
September 11 – AS Monaco have signed a new partnership with Ebury, which will see the B2B foreign exchange solutions company become the club’s official Fintech partner.
Chelsea tread new tyre sponsorship with China’s Linglong
September 10 – Premier League side Chelsea have unveiled global tyre manufacturer Linglong Tire as their new official global tyre partner on a multi-year deal.
Bursaspor agree Atış Group shirt sponsorship as they ‘light the torch of resurrection’
September 10 – Bursaspor, one of Turkey’s biggest clubs which currently is playing in the fourth tier in Turkey, has signed a shirt sponsorship deal with Atış Group.