October 18 – Carabao has extended its partnership with the EFL Cup in a deal that will see the energy drink provider remain the main title sponsor of England’s second cup competition until the end of the 2026/27 season.
October 17 – Lazio are poised to adopt ‘Rome 2030’ as their front-of-shirt sponsor in a free-of-charge deal, in a bid to help their home city gain hosting rights to EXPO 2030.
October 16 – Turkey’s Fenerbahce has signed a shirt sponsorship deal with Medicana Health Group for its Women’s team. The Medicana logo will feature on the back of shirts.
October 13 – Premier League Fulham have extended their partnership with London bookmaker Fitzdares until the end of the current season on the back of a “highly successful” debut year for the partnership last season.
October 12 – Greek online gaming operator Stoiximan has become a sponsor of the Cyprus national football team in a four-year deal signed with the Cyprus FA.
October 11 – Premier League joint-leaders Arsenal have agreed a multi-year sponsorship with hotels.com that will see the booking website become the club’s exclusive hotel partner.
October 4 – Pepsi MAX and EAFC have partnered in a deal that will see EAFC 24 players have the chance to win exclusive in-game items via codes found on Pepsi MAX products.
October 5 – Turkey’s Besiktas says it has signed the most valuable sponsorship deal in its 120-year history with Turkey’s largest industrial Turkey – Tüpraş.
October 3 – Bulgaria’s Arda Kardzhali has renewed its sponsorship contract with the Bulgarian bookmaker efbet. The new contract is for five years but no value for the sponsorship has been announced.
September 29 – UEFA have announced German workwear brand Engelbert Strauss has renewed its partnership with both the UEFA Europa League and UEFA Europa Conference League for the 2024-27 club competition cycle.
September 29 – The Italian rules around betting and gaming advertising and sponsorship in football – and enshrined in the country’s ‘Dignity Decree’ – are clearly flexible.
September 28 – Everton Women’s team has announced a partnership with British watch brand Christopher Ward that will see the latter become back-of-shirt sponsors for the Merseyside club ahead of the Barclays Women’s Super League opener on Sunday.
September 27 – Chile is cracking down on the betting industry in-country. Earlier this month the Supreme Court of Justice declared betting illegal and blocked 23 online betting sites.
September 27 – Saudi-owned Newcastle United has added a third betting partner – BetMGM UK – to its sponsorship roster.