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Sponsorship

USSF ensures Allstate continuance with new multi-year national teams deal

November 3 – The United States Soccer Federation (USSF) have extended their sponsorship deal with insurance company Allstate.

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Football Marketing

Saints push carbon neutral messaging with Ecowatt training kit deal

southampton-fc-finances

November 3 – Premier League Southampton has named Ecowatt as the club’s Official Training Kit Partner for the remainder of the 2022/2023 season.

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Football Marketing

William Hill stake claim on Celtic Park betting facilities in 2-year deal

November 2 – Glaswegian giants Celtic have announced bookmaker William Hill as the club’s official in-stadium betting partner.

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Football Marketing

SEGA turn to near-neighbours Brentford for launch of Football Manager 23

November 2 – Premier League Brentford have unveiled a new partnership with video game platform SEGA and its Football Manager simulation game for the launch of Football Manager 23 this month.

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Football Marketing

China’s vivo to use new Qatar 2022 hook-up to promote foldable smartphone

October 30 – With just 21 days to go before the Qatar 2022 World Cup kick-off, Chinese smartphone-maker vivo has announced it has become an Official Sponsor and the Official Smartphone of the event.

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Football Marketing

Starling banks on growth of Southampton Women with shirt sponsorship

October 27 – Starling Bank has signed on as the official principal partner for Southampton Women’s team for the 2022-2023 season.

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Football Marketing

Carlsberg takes ownership of CPL and Canada Soccer beer sponsorships

October 21 – Carlsberg has become the Official Beer and Non-Alcoholic Beer of Canada Soccer and the Canadian Premier League in a multi-year deal.

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Football Marketing

UEFA Women’s Football signs EA Sports as 9th partner

October 19 – While FIFA is winding down its partnership with EA Sports, UEFA is cranking theirs up, signing a multi-year deal to sponsor UEFA Women’s Football.

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Football Marketing

Emirates renews Real Madrid shirt sponsorship with 4-year, €70m deal

October 18 – UAE flag carrier Emirates has renewed as Real Madrid’s main shirt sponsor in a four-season deal that will run through to 2026to remain Spanish soccer giants’ main shirt sponsor until 2026.

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Football Marketing

Spurs searching for £22m+ stadium rights naming deal with Google

October 13 – English Premier League Tottenham Hotspur are reported to have held talks with Google about a potential sponsorship of their £1 billion state-of-the-art stadium.

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Europe

Engelbert Strauss tries EURO 2024 for size

October 9 – Workwear brand Engelbert Strauss has expanded its sponsorships at UEFA to become the official workwear partner of the men’s Euros 2024 in Germany.

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Football Marketing

Sorare trades up with Liverpool

September 23 – Football fantasy game and digital player card business Sorare has expanded its deal with Premier League Liverpool, becoming an official global partner.

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Football Marketing

Inter Milan keep Acqua S.Bernardo deal bubbling

September 16 – Inter Milan have renewed their official water partnership with Acqua S.Bernardo for a further two seasons.

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Football Marketing

Socios.com renews Ballon d’Or Awards sponsorship

September 16 – Fan token providers Socios.com have renewed their Official Partner sponsorship of the Ballon d’Or Awards for a second year.

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Football Marketing

Real Madrid extend global deal with Nivea Men to 2025

September 12 – Real Madrid have added another three seasons to their sponsorship with Nivea Men, taking the partnership through to 2025.

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