A palace fit for Man City
January 4 – Manchester City has agreed a sponsorship with the Emirates Palace hotel in Abu Dhabi, UAE, to become the Club’s Official Luxury Hotel Partner.
Sponsorship
Man City women secure a place in the sun with Costa Daurada tourist board
December 23 – Manchester City Women’s team will warm up their new year campaign with a training camp in CostaDaurada, whose tourist authority has become the team’s latest sponsor.
AstroPay expands Burnley deal to women’s shirt sponsorship
December 21 – Premier League Burnley’s sleeve sponsor AstroPay, has added the short sponsorship of the club’s women’s team to its assets, as well as taking a sponsorship of the dugouts at Turf Moor.
Barclays doubles women’s sponsorship to £30m to cover WSL and grassroots
December 16 – Barclays has doubled its investment in women’s football in England to more than £30 million in a three-year deal.
NWSL players get salary top-up in crypto with Voyager deal
December 15 – National Women’s Soccer League (NWSL) players in the US will be getting a wage boost in the form of cryptocurrency following the announcement of a multi-year sponsorship with Voyager Digital.
Brentford structures Steelo partnership around community initiative
December 14 – Premier League newcomers Brentford have signed structural steel fabrication company, Steelo, as an Official Club Partner until the end of 2023/24 season.
Shot in the arm for Gunners’ women with Lavazza deal
December 7 – Italian coffee maker, Lavazza, has become the Official Coffee Partner of Arsenal Women, extending Lavazza’s relationship with the club that started in October 2018.
Everton sign i8,Bet as regional partner but still can’t beat the Liverpool blues
December 2 – Premier League Everton have signed Asian-focussed online bookmaker i8.BET as a regional partner.
Aussie women’s A-League secures Liberty as naming rights partner
December 1 – Australia’s A-Leagues have signed financial lender Liberty as the naming rights partner of its A-League Women’s competition with the deal starting with the season start this Friday (December 3).
Udinese celebrate 125th with extended Macron deal
December 1 – Udinese, celebrating their 125th birthday yesterday, announced the extension of their kit partnership with Macron through to June 2025.
Crypto.com becomes Copa Libertadores sponsor and Conmebol’s NFT partner
November 29 – Conmebol has agreed a multi-year partnership with Crypto.com as an official partner of its showcase club competition, Copa Libertadores.
Napoli sign cryptocurrency Floki to shirt-back sponsorship
November 26 – Serie A club Napoli has agreed a back-of-shirt sponsorship with cryptocurrency token Floki which will initially take them through to the end of the season.
Bayern upgrade Supponor deal to next gen virtual ad solution
November 25 – Virtual advertising specialist Supponor has extended its deal with Bayern Munich which will see the club transition to Supponor AIR, the company’s next generation virtual ad solution.
Premier League keeps sponsorship wheels greased with new Castrol deal
November 24 – The Premier League has signed a new sponsorship with Castrol that will start in January 2022.
Frecciarossa boards Serie A for Coppa Italia and Supercoppa ride
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.