September 8 – Italian giants, Inter Milan have extended their partnership with Ria Money Transfer, until the end of the 2026/27 season. Ria will continue as Inter’s Official Money Transfer Partner, building on a collaboration that first began in 2023.
September 8 – The Kings of Europe, Paris Saint-Germain (PSG) have unveiled a three-season global partnership with Haier, the multinational home appliance leader headquartered in Qingdao, China, that last week signed a sponsorship with one of their biggest rivals for this season’s title, Liverpool.
September 8 – bet365, who last week announced a 3-year partnership with Hamburger SV (HSV), have added a second Bundesliga club, VfB Stuttgart, in a one-year deal for the 2025/26 season.
September 5 – Household home appliances giant Haier, has become a global sponsor of Premier League champions Liverpool.
September 5 – In a move reflecting the rapid evolution of women’s football, London City Lionesses have partnered with Togethxr, the appareil brand founded by former USWNT forward Alex Morgan, WNBA legend Sue Bird, Olympic swimmer Simone Manuel, and snowboarding champion Chloe Kim. From this season, the Lionesses’ kits will bear the slogan ‘Everyone Watches Women’s Sports’.
September 5 – The Women’s Super League (WSL) has announced that Buzz16 has taken over production of BBC Sport’s coverage of the competition for the next three season.
September 5 – Championship side Watford’s partnership with ASUS is set for a fourth season, with the Hornets confirming that the global technology platform will continue its backing of the club for the 2025/26 Championship campaign with its sleeve sponsorship.
September 4 – WSL Football has entered into a new multi-year partnership with Nike, expanding its support for women’s football in England.
September 4 – Chelsea have unveiled a six-piece jewellery collection in partnership with official jewellery partner D.LOUISE. Inspired by the Chelsea rose, the collection celebrates the club’s unrivalled success in the Women’s Super League and its ambition to ‘leave a lasting legacy in gold’.
September 3 – Chinese home appliance brand Midea is to take over as Barcelona’s sleeve sponsor starting next year for the 2026-27 season and running for five years to the end of the 2030-31 campaign.
September 3 – Premier League Chelsea have renewed their long-running partnership with Unilever brand Rexona (also known as Sure, Degree, Shield or Rexena) which began in 2018. The sponsorship will work across both the men’s and women’s teams.
September 3 – Hamburger SV have become the latest Bundesliga club to jump into bed with the betting industry, announcing a three-year deal with online gambling firm bet365.
September 2 – The Turkish Football Federation (TFF) has signed a sponsorship agreement with the insurance company Ray Sigorta. The contract between the two parties is for three years, with Ray Sigorta becoming the main sponsor of the Turkish men’s and women’s national teams.
September 1 – The Argentine Football Association (AFA) has added another partner to its fast expanding sponsorship portfolio, officially welcoming consumer electronics giant TCL as its newest technology partner at the Lionel Andrés Messi training complex.
August 30 – Chelsea have partnered with pre-mixed cocktail brand Nicholson whose drinks will now be available at Stamford Bridge and Kingsmeadow at the next men’s and women’s team matches.