September 1 – York City FC has announcing a groundbreaking partnership with Rugs.com which becomes the club’s Official Home Décor Partner, with the company becoming the official sleeve sponsor of the club’s Boys and Girls Academy teams.
August 29 – It’s been a busy few weeks for the Italian superclub Juventus as they continue to strengthen their position as a global football brand with two significant announcements that demonstrate.
August 29 – Turkey’s Galatasaray has signed a sponsorship deal with the Pekintaş Group that will focus on supporting the Turkish giant’s academy, and will put the Pekintaş Group logo on the back of the kits of Galatasaray’s youth teams for the 2025/26 season.
August 27 – Slovakia’s top tier Nike Liga has agreed a one-season sponsorship national car dealership Todos for the Cupra brand. Cupra is manufactured by SEAT and is part f the Volkswagen Group.
August 27 – Italian sports watch brand Sector No Limits has become the official timekeeper of Inter Milan in a partnership that starts with the 2025/26 season.
August 22 – Paris Saint-Germain (PSG) has unveiled a new three-year global partnership with WeTrade, a CFD and Forex online trading platform, in an agreement that will run through 2028.
August 21 – English Premier League (EPL) entity Everton have announced that longstanding partner Davanti Tyres has renewed its commitment to the Blues in a new multi-year deal.
August 21 – English Premier League (EPL) side Chelsea have added global analytics software company FICO to their commercial roster, announcing a multi-year agreement that makes the firm the club’s Regional Enterprise Analytics Partner in the United States.
August 21 – English Premier League outfit Burnley FC have announced a new commercial partnership with UK-based brewer Favela Cerveja, who join the club as their Official Lager Partner.
August 21 – The online accommodation platform Airbnb has partnered with Spain’s La Liga to become an official partner of one of the world’s top leagues.
August 20 – Another week, another Coca-Cola deal in the Premier League. The soft drinks giant has added Arsenal to its growing line-up of partners in the English top flight.
August 20 – Bundesliga champions, FC Bayern Munich, have secured Drutex as their newest Platinum Partner in a three-year agreement that brings one of Europe’s biggest window and door manufacturers into German football’s top tier for the first time.
August 20 – The Turkish Football Federation (TFF) has extended its sponsorship with online bookmaker Nesine for another two years.
August 19 – La Liga have signed a multi-year partnership with Remitly, which will see the Seattle-based online remittance service become the inaugural title sponsor of pickup football events across the US and Canada, beginning this season.
August 19 – Bulgaria’s Botev Plovdiv have signed four sponsorship contracts within one day. Bulgarian insurance company DallBogg becomes one of the main sponsors of the club, with the company’s logo placed on the back of the first team’s shirts.