February 13 – Former DR Congo captain Youssouf Mulumbu has waded into the debate over football clubs sponsoring Visit Rwanda by calling on them to reconsider the partnership.
February 13 – Major League Soccer (MLS) have announced a multi-year partnership with Century 21 Real Estate LLC, making the real estate company the ‘Official Real Estate Service Partner’ of MLS, the MLS All-Star game, and the MLS Cup.
February 12 – The Croatian Football Federation (HNS) and global blockchain company Kadena have announced a partnership running through 2028, including the 2026 World Cup and the 2028 European Championship, aimed at delivering new types of experiences to Croatian national team fans, regardless of their location.
February 11 – Bulgaria’s CSKA Sofia have signed a new sponsorship agreement with the country’s largest telecom company, A1, with the company’s logo set to take its place on the back of the first team’s shirts.
February 10 – Spanish football has gained yet another deep-pocketed backer from the Gulf, as Bahrain secures a major sponsorship deal with Córdoba CF through its sports investment arm, Bahrain Victorious.
February 2 – Premier League Chelsea have struck a new sponsorship deal with Live Nation, naming the global live entertainment giant as a Principal Partner for the remainder of the 2024/25 season.
February 7 – Bulgarian second tier club Etar Veliko Tarnovo has renewed its sponsorship with bookmaker Winbet. Etar and Winbet first partnered in 2017, but the sponsorship has been interrupted several times until now.
February 3 – The Democratic Republic of Congo has called on Arsenal, Bayern Munich and Paris St-Germain to end their “blood stained” sponsorship deals with Visit Rwanda because of the ongoing conflict in the region.
February 3 – AC Milan have strengthened their ties with online trading platform Bitpanda, announcing an expanded partnership that will see the company’s logo feature on the back of the Rossoneri’s shirts with immediate effect.
January 31 – Online bookmaker Betano will be the headline sponsor of Brazil’s Super Cup, the season’s curtain-raiser between Flamengo and Botafogo.
January 31 – Premier League Chelsea have signed a multi-year deal with crypto sportsbook Roobet, naming it the club’s official regional betting partner for Latin America and Canada.
January 31 – The Canadian Premier League has signed a multi-year deal with WeatherTech Canada, which will see the company become its Official Automotive Accessories Partner.
January 30 – UK mobile network operator EE, has extended its partnerships with all four Home Nations football teams – England, Scotland, Wales and Northern Ireland.
January 29 – Swedish sportsbook Betsson has further strengthened its presence in Argentine football, renewing a front-of-shirt sponsorship deal with Racing Club.
January 27 – The Swiss Football League (SFL) has announced a trio of significant sponsorship deals, including a new title sponsor for the Super League, as it builds momentum ahead of the country’s hosting the UEFA Women’s EURO 2025 later this year.