December 12 – The crypto winter has taken another casualty with Chelsea sleeve sponsor Amber Group, who display their Whalefin logo, reportedly ending their £20 million-a-year deal just seven months after it started.
December 12 –Brazil-focussed online bookmaker Pixbet has added another top flight club, agreeing a three-year sponsorship with Sao Paulo giants Corinthians.
December 8 – Digital transformation Atos has signed an eight-year deal to become a UEFA National Team Football partner.
December 8 – In the bookmaker race to pick up football sponsorship assets in Brazil’s fast evolving betting markets, EstrelaBet has completed a sponsorship for all of the country’s futsal teams until 2025 with the Brazilian Football Confederation (CBF).
December 7 – FIFA’s first betting sponsor Betano has added the naming rights for the Copa do Brasil to its sponsorship portfolio.
December 6 – Korean motor lubricant company SK Enmove has expanded is Asian regional sponsorship with FC Barcelona into the Middle East to include the United Arab Emirates, Qatar, Oman and Bahrain.
December 1 – Qatar 2022 World Cup regional sponsor Mengniu has expanded its sponsorship footprint into European club football becoming an official regional partner in China for Paris Saint-Germain.
December 1 – Chinese bedding brand DeRucci has signed the Belgian national team as its partner in China for 2022-23.
November 22 – FIFA, whose articles of association used to prevent it from betting partnerships as it was operating under Swiss chartable laws, has announced its first World Cup betting partner for an event that is taking place in a muslim country where all forms of betting are outlawed.
November 14 – Australia’s Commonwealth Bank has signed as a Women’s World Cup 2023 Official Supporter. The tournament will be joint hosted by Australia and New Zealand next summer.
November 10 – 2023 Women’s World Cup co-hosts Football Australia have agreed a multi-year sponsorship with LEGO Australia to become the first official partner of Football Australia’s Legacy ’23 programmes.
November 9 – Coors Light will be the official beer of the Leagues Cup – the new MLS vs LigaMx club competition kicking off in 2023 – in what is described as a multi-year partner agreement.
November 8 – FIFA has unveiled wellness Calm as the ‘Official Mindfulness and Meditation Product’ of the World Cup 2022, Women’s World Cup 2023 and FIFAe Nations Cup 2023.
November 4 – Brewer Anheuser-Busch has renewed its official beer sponsorship of U.S. Soccer as the official beer sponsor in a multi-year deal, taking the partnership which began in 1987 beyond 35 years.
