By Paul Nicholson
August 8 – Fury over FIFA’s last minute sponsorship deal with Booking.com has failed to slow down as thousands of small hotels and accommodation hosts worldwide remain unpaid, most since early June, with a number reporting they are facing bankruptcy having had to lay off staff and reschedule suppliers.
August 7 – Spanish giants Atletico Madrid are poised to sign a five-year sponsorship deal with Riyadh Air ahead of their La Liga opener next Monday.
August 7 – With the war in Ukraine raging and Russian company football sponsorship being cut lose by western leagues and clubs, Croatia’s Hajduk Split has signed a sponsorship deal with the Russian oil company Lukoil.
August 7 – Premier League Bournemouth have signed a training shirt sponsorship with Dun and Bradstreet ahead of the 2023/24 season.
August 4 – China’s Mengniu has attached its name to FIFA’s next three World Cups, extending a previous partnership with the world federation.
August 4 – Everton FC have agreed a multi-year sleeve sponsorship with online streaming platform KICK.
August 3 – Arsenal have renewed their shirt sponsorship with Emirates in a deal that will take the partnership through to at least 2028.
August 2 – French champions Paris Saint-Germain have secured a two-year global partnership with Japanese game developers Brilliantcrypto.
August 2 – France’s Ligue 1 giants AS Monaco have announced Danish luxury audio brand Bang & Olufsen as the newest member of their premium partner family.
August 1 – Manchester United have announced a 10-year extension to its partnership with Adidas worth almost £1 billion.
August 1 – Italian giants AS Roma have announced a new regional sponsorship with Asia-targeted betting site 678.com.
July 31 – Ukraine’s Dynamo Kyiv has replaced online bookmaker FAVBET with another online bookmaker, VBET, as the club’s main sponsor in a one-year deal.
July 25 – The Belgian national lottery – Nationale Loterij – has renewed its club sponsorship of RSC Anderlecht including the naming rights to the stadium.
July 25 – Polish bookmaker STS has agreed new sponsorships with Polish clubs Korona Kielce and GKS Katowice.
July 21 – Manchester United have signed a regional sponsorship with Estée Lauder, focusing on the club’s fanbase in China and the Asia Pacific region.