Inside World Football
  • Home
  • Americas
    • News
    • Concacaf
    • Gold Cup 2025
    • Gold Cup 2023
      • News
      • Bracket / Schedule
      • Teams
      • Stadiums
      • Match Reports
      • Match Previews
    • Gold Cup 2021
      • News
      • Bracket / Schedule
      • Teams
      • Venues
      • Match Previews
      • Match Reports
    • Gold Cup 2019
    • Concacaf W Championship 2022
    • W Gold Cup 2024
      • News
      • Match Previews
      • Match Reports
      • Teams
      • Fixtures and results
      • Stadia
    • Nations League 2024
      • News
      • Teams
      • Venues
      • History/Stats
      • Match Previews
      • Fixtures
  • Asia
    • News
    • Competitions
    • Federations
    • Development
    • Asian Cup 2023
      • News
      • Fixture and Results
      • Match Previews
      • Match Reports
      • Stadiums
      • Teams
      • History
    • Asian Cup 2019
  • Europe
    • Euro 2024
    • Euro Nations League
  • FIFA
  • Marketing
    • Broadcast
  • Finance
  • Match-fixing
  • Integrity
  • Performance

Sponsorship

Union Berlin promise football that puts you to sleep

April 17 – FC Union Berlin’s main sponsor HomeToGo has dreamed up a novel way for supporters to spend more time at their beloved Stadion An der Alten Försterei – by letting them literally spend the night there. 

Read more …

Football Marketing

North Macedonia fuels its youth programmes with Vitaminka Prilep deal

April 16 – The Football Federation of North Macedonia has signed a sponsorship agreement with Vitaminka Prilep, one of the country’s largest food companies.

Read more …

Football Marketing

PepsiCo renews UEFA Women’s Football sponsorship to 2030

April 9 – PepsiCo, who have been a supporter of UEFA Women’s Football since 2019, have renewed their sponsorship until 2030.

Read more …

Football Marketing

Keeping it local. Centreville Bank takes naming rights to Rhode Island FC’s new stadium

April 9 – Rhode Island FC, who debuted in the US’s second tier USL Championship in 2024, will open their second season in their new stadium with a new corporate partner, Centreville Bank, who have bought the stadium naming rights.

Read more …

Football Marketing

AC Milan agrees regional betting parternship with Brazil-based Reals

April 7 – AC Milan have announced a new regional partnership with Reals, a leading sports betting and online gaming company in Brazil, as the Rossoneri look to deepen their presence across Latin America. The agreement sees Reals become the Official Regional Betting Partner of the club in the region.

Read more …

Premier League

Brentford secure DeterTech as new club partner

April 4 – Premier League Brentford have added a new name to its growing commercial portfolio, announcing a partnership with UK-based security specialists DeterTech as the club’s official site security partner.

Read more …

Sponsorship

NWSL-AT&T sponsorship deal ‘invests in future of women’s sports’

April 3 – The National Women’s Soccer League (NWSL) continues to go from strength to strength, announcing a multi-year sponsorship deal with communications giant AT&T. 

Read more …

Sponsorship

AS Monaco and VBET agree four-year partnership extension

April 1 – AS Monaco and VBET have locked in a long-term partnership extension, securing their collaboration until 2029 in a move that strengthens both brands in the highly competitive sports betting market.  

Read more …

Premier League

Man City quench Vietnamese thirst with Wake-Up 247 regional deal

March 31 – Manchester City has strengthened its commercial presence in Southeast Asia by securing a new regional partnership with Vietnamese energy drink brand Wake-Up 247. The deal sees Wake-Up 247 become the club’s Official Energy Drinks Partner in Vietnam, reinforcing City’s growing influence in one of football’s fastest-expanding markets.

Read more …

Concacaf

El Mexicano dairy brand targets US-based market with MexTour and MexTour W deal

March 28 – As the Hispanic community continues to grow in the United States, it’s no surprise that the Federacion Mexicana de Futbol (FMF) has teamed up with Soccer United Marketing (SUM) to announce a multiyear partnership with the El Mexicano brand.

Read more …

Football Marketing

Man City women keep sponsorship life-blood flowing with Hytro deal

March 26 – Manchester City Women have announced a new global partnership with Hytro, a leading innovator in Blood Flow Restriction (BFR) wearables, as part of their commitment to integrating cutting-edge sports science into elite women’s football.

Read more …

Sponsorship

Argentine FA banking on HSBC as it strengthens Asian presence

March 25 – The Argentine Football Association (AFA) has secured HSBC as its new regional sponsor in India and Singapore, furthering its international expansion strategy.  

Read more …

Sponsorship

FSCG dials into Crnogorski Telekom again as partnership stretches to 18 years

March 25 – The Football Federation of Montenegro (FSCG) and Crnogorski Telekom have renewed their cooperation for another year. The country’s largest telecommunications company is one of the FSCG’s longest-standing sponsors, with the pair having been partners for 18 years. 

Read more …

Football Marketing

Carlsberg returns to UEFA national team competition sponsorship

March 21 – After a break of nine years, UEFA has resigned Carlsberg as an official global sponsor of UEFA men’s and women’s national team football through 2030.

Read more …

AFC News

Marriott Bonvoy books in for long term stay at Kai Tak Sports Park

March 21 – Marriott Bonvoy has been unveiled as the latest heavyweight partner of Hong Kong’s soon-to-be-opened Kai Tak Sports Park (KTSP), in a multi-year deal that positions the global hotel group at the heart of Asia’s newest sports and entertainment hub.

Read more …

  • Page 4 of 99
  • ‹ Previous
  • 1
  • 2
  • 3
  • 4 (current)
  • 5
  • 6
  • 7
  • 8
  • Next ›
  • Last »
Follow us:
android-app
ios-app
  • Home
  • Search
  • Sign up for our daily news bulletin

Latest News

  • US’s latest travel ban list contains 9 qualified or near-qualified World Cup 2026 nations
  • Excluded by FIFA, European Leagues build EU political alliance
  • Juventus agrees €408m, 10-year renewal with Adidas
  • Brazil pitch for 2029 Club World Cup hosting
  • Saudi’s Al Hilal stay in CWC hunt; Rudiger claims racial abuse in Pachuca match

Football Asia

FIFA

Football Americas

News from North and Central America and the Caribbean

Columnists

  • Inside Insight
  • Mihir Bose
  • David Owen
  • Lee Wellings
  • John Yan
  • Andrew Warshaw
  • Osasu Obayiuwana
  • Matt Scott
  • Massimo Cecchini
  • Sports Law: Dr Laila Mintas
  • HJC
  • Martin Volkmar

3rd Annual Rexsport IWF Forum

4QuestionsFor4Leaders

4 questions for 4 leaders

Uefa Nations League 2023

Concacaf Nations League 2023

  • About us
  • Contact
  • Privacy
  • Terms & Conditions
  • Acceptable Use Policy