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Sponsorship

Man City partners with OTT giant Jio for digital push into India

January 5 – Premier League Manchester City, whose owners City Football Group (CFG) have ambitions to expand in India, has unveiled a new regional partnership with Indian digital services company Jio Platforms.

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Football Marketing

Estrelabet expands into Brasileirão with América shirt deal

January 5 – Online bookmaker EstrelaBet, who before Christmas sealed a deal with the Brazilian federation (CBF) for sponsorship of all its futsal clubs, has now moved into mainstream Brazilian football becoming the main sponsor of América Futebol Clube.

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Football Marketing

Man Utd adds Doo Group as online trading partner

January 3 – Manchester United have agreed a multi-year global partnership with Singapore-headquartered online financial trading platform, Doo Group.

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Integrity

Nottingham Forest donate shirt sponsorship slot to refugee agency UK for UNHCR

December 22 – Premier League Nottingham Forest is giving its front of shirt sponsorship position to UK for UNHCR, the UN Refugee Agency.

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Football Marketing

INEOS Grenadier drives launch through multi-year Spurs sponsorship

December 22 – Tottenham Hotspur has agreed a multi-year deal sponsorship with INEOS Grenadier who will become the club’s its Official 4×4 Vehicle Partner.

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Football Marketing

eBay trades up to Inter Milan’s shirt sleeve

December 20 – Online e-commerce site eBay is upgrading its relationship with Serie A’s Inter Milan to become the club’s shirt sleeve sponsor from the January 4 with the home game against Napoli.

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Football Marketing

Man Utd hunt for shirt sponsor to replace TeamViewer

December 18 – Manchester United are re-selling their front of shirt sponsorship that is currently held by German technology company TeamViewer.

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Football Marketing

Serie A renews Kinto with a focus on sustainability

December 18 – Kinto, the Toyota group brand focussed on mobility services, has renewed its sponsorship with Serie A for the 2022/23 season, its third year with the Italian top tier.

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Football Marketing

AC Milan lands another four years of Emirates shirt sponsorship

December 15 – Serie A giants have extended their shirt sponsorship with Emirates, a partnership that has been in place for 15 years.

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Football Marketing

ESA issues health warning over cryptocurrency sponsorships

December 14 – The European Sponsorship Association (ESA) has issued a warning to rights holders over the danger of cryptocurrency partnerships and their high potential of failure.

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Football Marketing

Barca make cryptocurrency debut with WhiteBIT sponsorship

December 14 – LaLiga topping Barcelona have signed their first sponsorship deal with a cryptocurrency firm, agreeing a three-year partnership with WhiteBIT.

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Football Marketing

Man City lines up the bubbles with Ballers brands for a big season finish

December 14 – Ballers Champagne has been unveiled as the Official Champagne Local Partner ofManchester City Football Club.

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Sponsorship

Chelsea and Atletico Madrid looks set to lose Whalefin crypto sponsorships

December 12 – The crypto winter has taken another casualty with Chelsea sleeve sponsor Amber Group, who display their Whalefin logo, reportedly ending their £20 million-a-year deal just seven months after it started.

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Football Marketing

Brazil betting sponsorship booming as Pixibet adds Corinthians

December 12 –Brazil-focussed online bookmaker Pixbet has added another top flight club, agreeing a three-year sponsorship with Sao Paulo giants Corinthians.

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Football Marketing

UEFA boosts digital capability with 8-year Atos partnership

December 8 – Digital transformation Atos has signed an eight-year deal to become a UEFA National Team Football partner.

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