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Sponsorship

Disconnected: Three suspends Chelsea shirt sponsorship with immediate effect

March 11 – Following sweeping sanctions against Chelsea owner Roman Abramovich, mobile company Three have suspended their £40 million-a-year shirt sponsorship of the London club with immediate effect.

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Football Marketing

Jewson builds new partnership with EFL’s 72 clubs

March 11 – The English Football League (EFL) has unveiled a new sponsor partnership with UK builders’ merchant, Jewson. The agreement will cover all 72 clubs in the EFL’s three leagues – Championship, League One and League Two.

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Football Marketing

Nashville goes full crypto with Valkyrie sponsorship

March 8 – MLS club Nashville SC has become the first to take a full sponsorship fee in bitcoin.

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Football Marketing

Delta land first women’s deal with NWSL

March 8 – Delta Air Lines and the National Women’s Soccer League (NWSL) in the US have agreed to a multi-year partnership that sees the global air carrier become the league’s first official airline and travel partner. 

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Football Marketing

Man City sign global crypto deal with OKX

March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.

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Football Marketing

Everton cut ties with Russian sponsors and Usmanov’s spectral presence

March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.

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Football Marketing

Adidas pack their bags in Russia and drop RFU deal

March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.

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Football Marketing

UEFA ends Gazprom sponsorship with immediate effect

March 1 – UEFA has ended its 12-year sponsorship with Russian energy giant Gazprom with immediate effect. The announcement was made on the same day that UEFA banned Russian teams from its competitions.

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Football Marketing

Cazoo adds Valencia as online car seller gears up for Spanish launch

February 28 – Online car retailer Cazoo has ramped up its football sponsorship in Spain with a deal to become main partner and shirt sponsor of Valencia the start of next season.

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Football Marketing

wefox launches in Italy on the back of AC Milan

February 22 – AC Milan has partnered with wefox, which becomes the club’s first back-of-shirt sponsor and the club’s Official Insurance Partner.

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Football Marketing

AstroPay adds Crystal Palace training kit deal to Burnley and Wolves partnerships

February 18 – Online payment provider AstroPay has added a third Premier League sponsorship, with Crystal Palace joining the company’s sponsorship portfolio alongside deals with Burnley and Wolverhampton Wanderers.

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Football Marketing

Trade Nation punts on West Brom as club looks to trade up

February 17 – English Championship club West Bromwich Albion, who are currently in the play-off positions and looking to bounceback to the Premier League after just a season out, have added trading services provider Trade Nation as a major commercial partner.

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Football Marketing

Sporting KC agrees new shirt sponsor; MLS seeking betting data deal

February 14 – With the MLS season kick off less than two weeks away clubs and the MLS itself are scrambling to close new partnership and sponsorship deals for the season.

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Digital platforms

Man Utd take first major crypto steps with Tezos blockchain

February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.

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Football Marketing

LaLiga keeps up the deal flow with Cabreiroá water sponsorship

February 11 – LaLiga has added another sponsor category to its fast expanding portfolio. Cabreiroá has become theofficial water of LaLiga’s three divisions with immediate effect.

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