Corpay renews long-running West Ham partnership
June 18 – Premier League West Ham United have renewed their long-standing partnership with Corpay, signing a multi-year extension that will see the collaboration enter its eighth year.
Sponsorship
Betano named regional sponsor for FIFA Club World Cup
June 17 – FIFA has added online betting firm Betano as a regional sponsor for the Club World Cup, reigniting a previous partnership from the Qatar 2022 World Cup as the governing body ramps up commercial activity around its expanded and controversial club tournament, even after it has already begun.
Asian Football Confederation inks scouting rights agreement with Hudl
June 17 – The Asian Football Confederation (AFC) has signed a five-year scouting rights agreement with Hudl, making its competitions and player data available on the Wyscout platform in a move aimed at enhancing global exposure and analytical capabilities.
Everton announce collaboration with Seat Unique as premium ticketing partner
June 17 – Everton have named Seat Unique as a founding partner of the soon-to-open Hill Dickinson Stadium, securing the company as their Official Match-by-Match Premium Ticketing Partner.
Real Madrid agree iconic link up with luxury fashion brand Louis Vuitton
June 17 – The worlds of fashion and football are intertwined, natural partners in an ever-expanding global market that provides economic delights for both parties.
Online bookie Mr Bit takes main sponsorship of Bulgarian second tier league
June 15 – Bulgarian online bookmaker Mr Bit has taken the naming rights to the country’s second tier professional league.
Naturalis to market Cetina water brand with Croatian FA and national team sponsorship
June 11 – The Croatian Football Federation has signed a sponsorship agreement with Naturalis whose Cetina mineral water brand becomes the official water of the Croatian Football Federation and its national football team.
TECNO dials up CAF for 2025 and 2027 editions of AFCON
June 9 – Chinese smartphone manufacturer TECNO has extended its partnership with the Confederation of African Football (CAF), for the next two editions of the TotalEnergies Africa Cup of Nations (AFCON), set for Morocco in 2025 and the tri-nation hosting in Kenya, Uganda, and Tanzania in 2027.
Air Albania secures FA and national stadium naming rights
June 9 – The Albanian Football Federation (FSHF) has agreed a sponsorship including naming rights for its National Stadium in Tirana with airline Air Albania Stadium.
Lidl Croatia agrees multi-year sponsorship of Croatian men’s team
June 6 – The Croatian Football Federation (HNS) has agreed a sponsorship with Lidl Croatia who become the main sponsor of the men’s national team in a “multi-year” deal.
Efbet agrees 3-year Bulgarian team sponsorship and training centre naming rights deal
June 4 – The Bulgarian Football Union (BFU) has signed a new three-year deal with bookmaker operator efbet which becomes the main sponsor of the Bulgarian men’s and women’s national teams. Efbet will also receive naming rights to the national team training base, which will be renamed the efbet National Football Base.
Real Madrid ink Corpay sponsorship deal to expand commercial portfolio
June 3 – Real Madrid have continued to demonstrate their almost unmatched commercial pull – despite going trophyless this season – by securing a three-year sponsorship agreement with leading corporate payment company Corpay.
Arsenal go big with TCL upgrading to global sponsors
June 2 – Another week, another “game-changing partnership” at Arsenal. This time it’s TCL – the TV people – getting promoted from regional sponsor to ‘Official Global Consumer Electronics Partner’.
Lenovo extends its FIFA sponsorship with Club World Cup deal for Motorola brand
May 30 – Coming just in time for kick-off, FIFA has announced a sponsorship with tech giants Lenovo and its Motorola Mobility smartphone brand for the Club World Cup.
MLS partners with Corpay as Forex provider
May 30 – Major League Soccer (MLS) has signed a multi-year agreement with Corpay, a global financial technology firm listed on the New York Stock Exchange, to serve as the league’s Official Foreign Exchange (FX) Provider.