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Sponsorship

Tax hike forces SportPesa to drop Kenyan sponsorships but its Euro deals hold strong

June 27 – Kenyan online betting operator SportPesa is to pull out of its sponsorship of the Kenyan Premier League and the Kenyan Football Federation after the government introduced a new law imposing a 35% tax rate of gross profit on all gambling activities.

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Football Marketing

Tempobet puts its money on Burton Albion for second season in Championship

June 22 – On the same day that the English FA were ending their Ladbrokes deal and all brand association with betting sponsors, Burton Albion in the English Football League Championship were announcing the renewal of their shirt sponsorship with Tempobet.

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Football Marketing

Click, dip, tap or swipe; Visa teams with Alfa-Bank for Confed Cup stadia payment solution

June 15 – Visa is rolling out 1,600 point-of-sale terminals and more than 120 mobile concessionaires throughout stadium concourses at the 2017 Confederations Cup in Russia that kicks off this week.

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Football Marketing

Standard Liège expands New Balance club sponsor roster into Belgium

June 8 – New Balance has added Belgian first division side Royal Standard de Liège to its kit supply roster, taking over Kappa. The US sportswear firm will provide the team with kit, training wear and equipment starting with the 2017/18 season.

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Football Marketing

3 for 1 deal. Allstate signs on with CONCACAF and renews with MLS and FMF

June 6 – CONCACAF has signed the Allstate Insurance Company as its Official Insurance Sponsor for all championships for the next four years. No figure has been disclosed for the deal that also included four-year renewals of deals with the MLS and the Mexican national team’s US tours. 

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Football Marketing

Saudi’s Al Ahli ends Qatar Airways sponsorship after political ties are cut

June 5 – The first football sponsorship fall-out from the cutting of diplomatic ties by Saudi Arabia, the UAE, Bahrain and Egypt with Qatar, has been the cancellation of Saudi club Al Ahli’s shirt deal with Qatar Airways.

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Football Marketing

Aussies expand broadcast platform with Fox on-selling rights to Ten

tv rights

June 6 – Australian football, currently challenged by a slow moving reform process at federation level, has better news for stakeholders on the broadcast front with Ten Network announcing it has acquired the exclusive free-to-air rights to A-league and national team matches.

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Football Marketing

Lagardère cut their losses and run with Juventus Stadium renamed Allianz Stadium

June 2 – Italian league and Cup double winners Juventus who tomorrow face Real Madrid in the Champions League final in Cardiff, have confirmed that their Juventus Stadium will be renamed Allianz Stadium from July 1.

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Football Marketing

China’s Vivo signs on as FIFA sponsor for 2018 and 2022 World Cups

By Andrew Warshaw

June 1 – FIFA’s links with China have been further cemented by the announcement of another Chinese World Cup sponsor, with smartphone company Vivo named as the latest commercial backer for both the 2018 and 2022 tournaments.

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Football Marketing

New Balance makes FAI eyes smile with new kit deal

May 30 – New Balance has added its first European national team to its roster, picking up the kit sponsorship of the Republic of Ireland (FAI) national team from the start of the 2017/18 season. The US sportswear firm is also sponsor of Costa Rica and Panama.

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Football Marketing

Spurs in Hong Kong to launch new expanded sponsor deal with AIA

May 26 – Premier League Tottenham Hotspur have extended their shirt deal with insurance group AIA until the end of the 2021-22 season. The club announced the extension while on their post-season tour to Hong Kong at AIA Group’s headquarters.

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Football Marketing

West Brom organically grow links with Palm into main sponsorship as K8 drops out

May 25 – Premier League West Bromwich Albion have quickly signed Chinese construction for Palm as the club’s main sponsor after Chinese online betting firm K8 pulled out of their two-year deal after just one season.

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Football Marketing

Man City head Stateside with Carlsberg support

May 22 – Manchester City have signed Carlsberg as their Official U.S. Beer Partner. Carlsberg, through its US distributor St. Killian, will promote initially around the Man City pre-season tour to the US.

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Football Marketing

Schalke to put payment chip in AllyouneedFresh sleeve sponsorship

May 19 – German Bundesliga club Schalke 04 will have an integrated chip in its replica shirts next season allowing fans to pay for services in the Veltins-Arena.

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Football Marketing

Everton confirm record SportPesa deal, as online gambler bases Euro HQ in Liverpool

May 17 – Everton have confirmed SportPesa as the club’s new shirt sponsor in a five-year deal that chief executive Robert Elstone said is the biggest deal in the club’s history.

Read more …

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