Lyoness inks €1.8m sponsor deal with Rapid Wien

Rapid flag

By Jaroslaw Adamowski
June 29 – Global shopping brand Lyoness has signed a contract to become the main sponsor of Rapid Wien. The company will serve as the Austrian side’s main sponsor, starting in the 2015/2016 season, for a five-year period under a deal worth some €1.8 million per year, Rapid said.

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Jarritos brings sponsorship cheer to Gold Cup roster


June 11 – After a traumatic two weeks, it is almost business as usual at CONCACAF. Today national teams qualified for the Gold Cup announced their provisional 35 player rosters for the July tournament. While on the commercial side the confederation for north and central America and the Caribbean announced a new Gold Cup sponsor.

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Turkish Lassa Tyres tread new path with FC Barcelona

Barca and Lassa

By Mark Baber
June 4 – Barcelona has signed a wide-ranging partnership agreement with leading tyre brand Lassa, of Brisa (a joint venture of Turkey’s Sabancı Holding and Bridgestone) worth a reported €21.6 million ($24 million). As well as making Lassa the title sponsor of Barcelona’s indoor sports teams (Basketball, Handball, Futsal and Roller Hockey) which will be known by the name ‘FC Barcelona Lassa’ until 30 June 2019, the agreement sees the Turkey based company become an Official Partner of the Club and Lassa become the club’s official tyre.

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