By Mark Baber
May 2 – Newly crowned Bundesliga champions, Bayern Munich, have announced a ten year extension of their deal with kit supplier Adidas. The new deal extends the current deal, which had been due to run until 2020, up until 2030.
By Mark Baber
April 23 – One of the longest shirt sponsorships in professional football is coming to an end as PSV Eindhoven and Philips announced on Wednesday that Philips will no longer be the shirt sponsor of PSV from the start of the 2016-17 season.
April 16 – FC Twente and its main sponsor XXImo have reached an agreement to terminate their contract. The Dutch club is going through troubled times after losing the Dutch Cup final against PEC Zwolle.
By Mark Baber
April 15 – Manchester City have agreed that Vivo Energy, the company that distributes and markets Shell branded fuels and lubricants across Africa, will be the Club’s Official Fuels and Lubricants partner in Botswana, extending an existing association with the company, unveiled at the end of 2014, which covered the Ivory Coast.
April 14 – US soccer is changing its Cola brand. PepsiCo, which has been a core sponsor of the MLS since 1996, is making way for Coca-Cola who take over as the official non-alcoholic beverage of the MLS and the United States Soccer Federation (USSF).
By Jaroslaw Adamowski
April 13 – German Bundesliga club FC Augsburg has secured a new sponsorship deal with Germany’s insurance group WWK Versicherungsgruppe. The insurer will tale over as the club’s main sponsor in a deal estimated to be worth €3 million per year.
By Mark Baber
March 27 – Turkish Airlines has announced to the Istanbul Stock Exchange that it intends to add the UEFA Champions League to its list of football sponsorships. The value of the three-year deal has not been revealed, but current Champions League sponsor packages are currently between €55-65 million per season.
By Alexander Krassimirov
March 19 – The beleaguered president of Bulgaria’s CSKA Sofia, Alexander Tomov, has said he is now in negotiation with companies from Western Europe as Bulgarian firms can’t afford the price of a major club sponsorship.
By Jaroslaw Adamowski
March 19 – Red Star Belgrade is close to finalising the negotiation of an extension to its Gazprom sponsorship, valued at more than €20 million over a five-year term.
March 13 – Allstate Insurance Company has signed on as the Official Auto, Life, Home and Retirement Insurance Sponsor 2015 CONCACAF Gold Cup. Already committed to soccer sponsorship in the US, this is the first time Allstate has stepped up to a regional partnership.
March 4 – Traffic Sports has signed a new sponsor for the Scotiabank CONCACAF Champions League. Maxxis joins the roster as Official Tire Sponsor for the competition which is now into its quarter final stages.
By Jaroslaw Adamowski
February 25 – Opel has renewed its sponsorship deals with 1. FSV Mainz 05 and SC Freiburg. Since 2013, the German car maker has served as the official automotive and premium partner of four 1. Bundesliga clubs, which also include Borussia Dortmund and Bayer 04 Leverkusen.
By Jaroslaw Adamowski
February 13 – The top tier of Portugal’s football league has been renamed the Liga NOS for the next 3.5 years under a new sponsorship signed between the Portuguese Professional Football League (LPFP) and local media company NOS.
February 13 – Liverpool have added to their sponsorship roster with the announcement of NIVEA MEN as the Club’s Official Men’s Grooming Partner, the club’s first sponsor in this category.
By David Owen
February 7 – West Ham United, the Premier League football club preparing to move into London’s Olympic Stadium, has agreed a new long-term sponsorship deal with Betway, an online gaming brand. The deal installs Betway as the Hammers’ principal sponsor, with the company logo to appear on the front of the well-known claret and blue team shirts, starting with Sunday’s clash with Manchester United. Betway has also secured naming rights to the Boleyn Ground’s West Stand.