Premier League keeps sponsorship wheels greased with new Castrol deal
November 24 – The Premier League has signed a new sponsorship with Castrol that will start in January 2022.
Sponsorship
Frecciarossa boards Serie A for Coppa Italia and Supercoppa ride
November 23 – Italian train operator Trenitalia has signed a deal with Lega Serie A for the naming rights for the Coppa Italia and Supercoppa Italiana.
Nubank agrees regional sponsorship for Qatar 2022 World Cup
November 19 – South America’s Nubank has become the latest regional sponsor of the 2022 World Cup in Qatar, the world governing body announced on Thursday.
Mastercard take shirt sponsorship of Inter women’s team
November – Inter Milan have extended their partnership with Mastercard to now include the shirt sponsorship of the club’s women’s team.
PSG delivers Gorillas as global partner
November 19 – On-demand delivery service Gorillas has become a premium partner of Paris Saint-Germain, being designated as the club’s Grocery Delivery Partner.
SWPL to drive Park’s Motor Group sponsorship for rest of 2021/22 season
November 19 – The Scottish Women’s Premier League (SWPL) has named Park’s Motor Park’s Motor Group as title sponsor for the remainder of the 2021/22 season. No value was given for the sponsorship.
Argentine FA mines deeper into crypto business with Bybit sponsorship
November 17 – Cryptocurrency exchange Bybit has become the new global main sponsor of the Argentina’s national teams in a two-year deal.
Man City add 3KEY as new regional partner
November 16 – Manchester City have agreed a new regional partnership with decentralised finance (DeFi) advisory business 3KEY.
Nike go long with record US Soccer deal
November 10 – Nike have agreed a record long term deal with the U.S. Soccer Federation, reported to be a 10-year agreement and one of Nike’s largest commitments to a national federation.
LFP renews Ligue 1 naming rights with Uber Eats in €15m+ deal
November 10 – France’s Professional Football League (LFP) has extended the Ligue 1 naming rights agreement with food delivery service Uber Eats until the end of the 2023/24 season.
Man City court Indian fans with new DreamSetGo partnership
November 10 – Manchester City have added Indian travel business DreamSetGo as a new regional partner in what the club is describing as a “first-of-its-kind within the region”.
REWE Group extend 1. FC Koln sponsorship through to 2025
November 9 – The Bundesliga’s 1. FC Köln have extended their 14-year main sponsorship with the REWE Group for a further three seasons to June 2025. The deal includes the continuation of the front of shirt branding.
Ooredoo answers FIFA call with regional deal for Qatar 2022 and Arab Cup 2021
November 8 – Qatari telecommunications operator Ooredoo has taken a tournament regional sponsorship with FIFA becoming the Official Middle East & Africa Telecommunications Operator for the World Cup Qatar 2022 and the Arab Cup Qatar 2021, to be held in December.
Nissan refuels CFG sponsorship extension with Guardiola-driven content campaign
November 4 – City Football Group has extended its global partnership with Nissan into a third term in a deal that coversManchester City, Melbourne City, New York City FC, Girona FC and Sichuan Jiuniu FC.
Betway extends Belgian Pro League’s Croky Cup sponsorship
November 4 – Online bookmaker Betway has signed a multi-year extension with Belgium’s Croky Cup, a sponsorship first signed in 2016.