October 18 – Adidas vs Nike or Man Utd vs Chelsea. The apparent ease with which Adidas let Nike takeover at Chelsea in a new £60 million per year, 15-year deal, suggests an even greater concentration by the sportswear sponsors on the mega club brands.
October 14 – Official gaming partner Marathonbet has launched an online Manchester United branded casino, the first live casino for a football club. Players can interact with dealers in real time in a virtual gaming environment that is open 24 hours a day, seven days a week.
October 12 – Good wine matures with age and so do good sponsorship deals. Manchester United and Chilean wine producer Concha y Toro have renewed their global partnership for a further three years. No figure was announced for the sponsorship.
October 3 – Manchester City have extended their partnership with Vietnam’s Saigon Hanoi Commercial Joint Stock Bank (SHB). The bank will continue as Manchester City’s Official Affinity Card Partner in Vietnam, Laos and Cambodia.
September 29 – Manchester City have extended their five-year partnership with EA Sports. The video game developer will remain as the Club’s Official Gaming Partner.
September 21 – Online bookmaker Betway has added two more sponsorships to its football portfolio, expanding into the Belgian market with deals with top club RSC Anderlecht as well as the Belgian FA and Pro League for the Croky Cup.
September 20 – Serie A club Internazionale have named Hong Kong luxury car maker Infiniti as its Official Car for the 2016/17 season.
September 20 – Women’s football in Scotland has been given a boost with the addition of energy provider SSE as the first major sponsor of Scottish Women’s Football (SWF) in the country.
September 16 – Gillette has upgraded its regional sponsorship of FC Barcelona to become a global partner in a new three-year deal.
September 15 – Gaming console manufacturer PlayStation has launched its fourth season of sponsorship of the English Schools’ FA and the PlayStation®Schools’ Cup, the biggest grassroots football competition in England.
September 8 – Manchester United have upgraded regional partner Apollo Tyres into their ‘Global Tyre Partner’ in a new three-year deal.
September 5 – The Asian Football Confederation (AFC) has added a second new sponsor partner in a week in the form of UAE Exchange, a global remittance, foreign exchange and payment solutions provider.
UAE Exchange has signed on for a five-year deal with the AFC who last week added Swiss watchmaker Tag Heuer to its sponsorship portfolio agreeing a four-year deal for the AFC’s national competitions including the 2018 FIFA World Cup Asian Qualifiers Final Round (that starts tonight),
September 1 – Manchester City has expanded its regional sponsorship agreeing an ‘Official Beer Partner’ deal with Nigeria’s Star brand, owned by Nigerian Breweries.
August 31 – The Brazilian FA, the CBF, and Japanese video games maker Konami have struck a two-year partnership deal for the Pro Evolution Soccer video game.
August 30 – Los Angeles’s new MLS franchise LAFC will kick off with a $100 million naming rights sponsor for its $350 million new stadium. The 15-year deal with Banc of California is a record naming rights deal for soccer in the US.