Nashville goes full crypto with Valkyrie sponsorship
March 8 – MLS club Nashville SC has become the first to take a full sponsorship fee in bitcoin.
Sponsorship
Delta land first women’s deal with NWSL
March 8 – Delta Air Lines and the National Women’s Soccer League (NWSL) in the US have agreed to a multi-year partnership that sees the global air carrier become the league’s first official airline and travel partner.
Man City sign global crypto deal with OKX
March 4 – Manchester City have unveiled a multi-year global sponsorship with crypto exchange OKX, who will become club’s Official Cryptocurrency Exchange Partner.
Everton cut ties with Russian sponsors and Usmanov’s spectral presence
March 3 – Everton are the latest football club to severe sponsorship ties with Russian companies following the Russian invasion of Ukraine.
Adidas pack their bags in Russia and drop RFU deal
March 2 – Adidas has suspended its long-term kit partnership with the Russian Football Union (RFU) that first began in 2008.
UEFA ends Gazprom sponsorship with immediate effect
March 1 – UEFA has ended its 12-year sponsorship with Russian energy giant Gazprom with immediate effect. The announcement was made on the same day that UEFA banned Russian teams from its competitions.
Cazoo adds Valencia as online car seller gears up for Spanish launch
February 28 – Online car retailer Cazoo has ramped up its football sponsorship in Spain with a deal to become main partner and shirt sponsor of Valencia the start of next season.
wefox launches in Italy on the back of AC Milan
February 22 – AC Milan has partnered with wefox, which becomes the club’s first back-of-shirt sponsor and the club’s Official Insurance Partner.
AstroPay adds Crystal Palace training kit deal to Burnley and Wolves partnerships
February 18 – Online payment provider AstroPay has added a third Premier League sponsorship, with Crystal Palace joining the company’s sponsorship portfolio alongside deals with Burnley and Wolverhampton Wanderers.
Trade Nation punts on West Brom as club looks to trade up
February 17 – English Championship club West Bromwich Albion, who are currently in the play-off positions and looking to bounceback to the Premier League after just a season out, have added trading services provider Trade Nation as a major commercial partner.
Sporting KC agrees new shirt sponsor; MLS seeking betting data deal
February 14 – With the MLS season kick off less than two weeks away clubs and the MLS itself are scrambling to close new partnership and sponsorship deals for the season.
Man Utd take first major crypto steps with Tezos blockchain
February 11 – Manchester United has entered the cryptocurrency and blockchain world for the forst time with a partnership with Swiss-based Tezos who will have their logo on the men’s and women’s training kits.
LaLiga keeps up the deal flow with Cabreiroá water sponsorship
February 11 – LaLiga has added another sponsor category to its fast expanding portfolio. Cabreiroá has become theofficial water of LaLiga’s three divisions with immediate effect.
Betway adds Chilean clubs as it expands its international sponsor footprint
February 10 – Online bookmaker Betway has again expanded its international football marketing footprint with its first sponsorship deals in Chile, signing up five clubs in the Chilean First Division.
Spotify’s €280m deal would be music to Barca’s ears
February 8 – Financially challenged Barcelona are reportedly on the verge of agreeing a €280 million shirt and training kit deal with streaming service Spotify.