July 12 – Banco Santander will end its title sponsorship of Spain’s LaLiga at the end of the 2022/23 season, with the two parties saying that they will instead “explore new ways of collaboration”.
July 11 – Brazilian club Botafogo has partnered with Blaze.bet, but the new shirt sponsor will have to wait a little longer for its exposure after a mix-up with shirts on Sunday in the match against Cuiaba.
July 11 – Cryptocurrency platform OKX has become the training kit partner of Manchester City in a one season deal. OKX last week was announced as the presenting partner of Man City’s Trophy Tour 2022.
July 9 – Europe’s giant clubs have generally stayed clear of big betting deals, tending to run them as partnerships buried within their digital offerings. Paris-Saint-Germain are the second club to break the mould following Man City’s announcement of a partnership with 8XBet.
July 10 – Leeds United, who clung on to their Premier League status last season but have since lost star midfielder Kalvin Phillips to Manchester City in a £42 million deal, have signed Astonish as the club’s the Official Training Wear Partner for the 2022/23 campaign.
July 8 – Italian train operator Trenitalia has renewed its title sponsorship of Serie A’s Coppa Italia for a further two season.
July 7 – Manchester United have signed IT and consulting services provider DXC as the club’s sleeve sponsor. DXC will also manage the club’s digital presence.
July 7 – Vietnam has agreed a three-year sponsorship of its national teams with the country’s largest brewer Sai Gon Beer-Alcohol-Beverage JSC (SABECO).
July 7 – PepsiCo has joined with Women in Football, to sponsor 45 aspiring female coaches on the English FA’s ‘Introduction to Coaching’ course, with the aim of opening the door for talented women to build careers in football.
July 7 – In a bid to wean its clubs off betting sponsors as the club’s main partners, the Premier League has asked clubs to voluntarily support phasing out shirt sponsorship over a three-year period.
July 5 – Manchester City has teamed up with gambling platform 8XBet as a regional sponsor in Asia.
July 3 – In a controversial move, Antwerp have signed up BetFIRST as their new, headline sponsor despite the Belgian authorities’ intention to outlaw betting ads by 2025.
July 4 – Inter Milan has agreed a deal with video gamemaker Konami that will see it become the club’s Global Football Videogame Partner, as well as being designated Youth Development Centre Partner and Training Kit Back Partner.
June 30 – Sunderland, better known these days for the club’s Netflix documentary than its football performances, has named betting firm Spreadex as its main shirt sponsor in a three-season deal ending in the summer of 2025.
June 29 – In a move that will only further fuel criticism of PSG’s reliance on Qatar-ownership related sponsorship deals, Qatar Airways has been confirmed as the club’s new shirt sponsor in a multi-year deal.