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Sponsorship

FC Cincinnati signs TQL as naming rights partner for new $250m stadium

April 27 – MLS side FC Cincinnati has sold naming rights to their new $250 million stadium to Total Quality Logistics (TQL), a Cincinnati business.

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Football Marketing

MLS sign P&G corporate deal in advance of season kick-off

April 14 – With the MLS season kicking off on Friday, the league has announced a five-year deal sponsorship with Procter & Gamble, reportedly worth $80-100 million.

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Football Marketing

Inter Miami sign AutoNation stadium naming rights deal

April 13 – MLS side Inter Miami have secured a three-year stadium rights naming deal with US car retailer AutoNation. The agreement will also branding on first team training kits.

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Football Marketing

Man City seal new regional deal with noon.com platform

April 12 – Manchester City has added Middle Eastern e-commerce platform noon.com as a regional partner.

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Football Marketing

Saints renew bitcoin betting firm Sportsbet.io for record three year shirt deal

April 8 – Premier League Southampton have secured shirt sponsor Sportsbet.io for a further three years in what the club is describing as the biggest sponsorship in the club’s history.

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Football Marketing

Brand Spain: Santander renews LaLiga title sponsorship for further two years

April 8 – Banco Santander has renewed its title sponsorship of LaLiga for a further two years, with the option to extend for a further year until 2023-24.

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Concacaf

PayPal buys into MLS with stadium naming rights at San Jose Earthquakes

April 7 – MLS team San Jose Earthquakes have sealed a ten-year stadium naming rights deal with PayPal in a deal estimated at more than $20 million, according to local sources.

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Football Marketing

AC Milan and BMW gear up for stylishly ‘holisitc’ partnership

April 7 – BMW has agreed a sponsorship with AC Milan to become one of the club’s premium sponsors as its ‘Automotive Partner’.

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Africa

Umbro build African presence with AFCON 2021 qualifiers Ethiopia

April 6 – Umbro and the Ethiopian Football Federation (EFF) have extended their partnership to sponsor the country’s national teams in a new four-year deal. 

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Football Marketing

Everton target 770m players globally with MY.GAMES deal

April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.

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Football Marketing

Gazprom fuelled for new Schalke 04 deal despite looming relegation

March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.

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Concacaf

NWSL adds online bank Ally as sleeve sponsor across all 10 teams

March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.

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Football Marketing

LAFC flexes local muscle with new shirt sponsor

March 30 – MLS team LAFC have agreed a new shirt sponsorship with power tool maker Flex that will being this season.

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Football Marketing

Nationwide agrees multi-year deal with NWSL ahead of April kick-off

March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.

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Football Marketing

West Brom renew Ideal Heating for another 3-year rollercoaster ride

March 24 – Premier League West Bromwich Albion have renewed their shirt sponsorship with Ideal heating for a further three years.

Read more …

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