FC Cincinnati signs TQL as naming rights partner for new $250m stadium
April 27 – MLS side FC Cincinnati has sold naming rights to their new $250 million stadium to Total Quality Logistics (TQL), a Cincinnati business.
Sponsorship
MLS sign P&G corporate deal in advance of season kick-off
April 14 – With the MLS season kicking off on Friday, the league has announced a five-year deal sponsorship with Procter & Gamble, reportedly worth $80-100 million.
Inter Miami sign AutoNation stadium naming rights deal
April 13 – MLS side Inter Miami have secured a three-year stadium rights naming deal with US car retailer AutoNation. The agreement will also branding on first team training kits.
Man City seal new regional deal with noon.com platform
April 12 – Manchester City has added Middle Eastern e-commerce platform noon.com as a regional partner.
Saints renew bitcoin betting firm Sportsbet.io for record three year shirt deal
April 8 – Premier League Southampton have secured shirt sponsor Sportsbet.io for a further three years in what the club is describing as the biggest sponsorship in the club’s history.
Brand Spain: Santander renews LaLiga title sponsorship for further two years
April 8 – Banco Santander has renewed its title sponsorship of LaLiga for a further two years, with the option to extend for a further year until 2023-24.
PayPal buys into MLS with stadium naming rights at San Jose Earthquakes
April 7 – MLS team San Jose Earthquakes have sealed a ten-year stadium naming rights deal with PayPal in a deal estimated at more than $20 million, according to local sources.
AC Milan and BMW gear up for stylishly ‘holisitc’ partnership
April 7 – BMW has agreed a sponsorship with AC Milan to become one of the club’s premium sponsors as its ‘Automotive Partner’.
Umbro build African presence with AFCON 2021 qualifiers Ethiopia
April 6 – Umbro and the Ethiopian Football Federation (EFF) have extended their partnership to sponsor the country’s national teams in a new four-year deal.
Everton target 770m players globally with MY.GAMES deal
April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.
Gazprom fuelled for new Schalke 04 deal despite looming relegation
March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.
NWSL adds online bank Ally as sleeve sponsor across all 10 teams
March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.
LAFC flexes local muscle with new shirt sponsor
March 30 – MLS team LAFC have agreed a new shirt sponsorship with power tool maker Flex that will being this season.
Nationwide agrees multi-year deal with NWSL ahead of April kick-off
March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.
West Brom renew Ideal Heating for another 3-year rollercoaster ride
March 24 – Premier League West Bromwich Albion have renewed their shirt sponsorship with Ideal heating for a further three years.