Inside World Football
  • Home
  • Americas
    • News
    • Concacaf
    • Gold Cup 2025
    • Gold Cup 2023
      • News
      • Bracket / Schedule
      • Teams
      • Stadiums
      • Match Reports
      • Match Previews
    • Gold Cup 2021
      • News
      • Bracket / Schedule
      • Teams
      • Venues
      • Match Previews
      • Match Reports
    • Gold Cup 2019
    • Concacaf W Championship 2022
    • W Gold Cup 2024
      • News
      • Match Previews
      • Match Reports
      • Teams
      • Fixtures and results
      • Stadia
    • Nations League 2024
      • News
      • Teams
      • Venues
      • History/Stats
      • Match Previews
      • Fixtures
  • Asia
    • News
    • Competitions
    • Federations
    • Development
    • Asian Cup 2023
      • News
      • Fixture and Results
      • Match Previews
      • Match Reports
      • Stadiums
      • Teams
      • History
    • Asian Cup 2019
  • Europe
    • Euro 2024
    • Euro Nations League
  • FIFA
  • Marketing
    • Broadcast
  • Finance
  • Match-fixing
  • Integrity
  • Performance

Sponsorship

Man Utd, a cut above the rest with new Remington global deal

February 8 – With Manchester United having spectacularly put the dark and brooding days of Jose Mourinho’s team management behind them with an unbeaten run since Ole Gunnar Solsjaer took over, so they continue to dominate in the marketing and sponsorship race.

Read more …

Football Marketing

Inter Miami FC hire London agency KIN for sponsorship sales

February 1 – New MLS franchise Inter Miami CF that will start play in 2020 has picked KIN Partners in London as its exclusive sponsorship sales representation agency.

Read more …

Football Marketing

Upwardly mobile Real Betis increase Alfa Romeo deal

January 7 –  Real Betis, currently in sixth in LaLiga’s top flight, have expanded their agreement with Italian car manufacturer Alfa Romeo who will now become one of the club’s main partners.

Read more …

Football Marketing

LaLiga brings in IMG as exclusive agency for global sponsorship sales

December 14 – LaLiga has brought in sports marketing agency IMG to boost its global sponsorship sales as it continues its international revenue drive.

Read more …

Football Marketing

Betting: Sky boss argues against TV match ad ban, Luton Town reject bookies’ money

By Paul Nicholson

December 11 – The debate over gambling ads in the UK has intensified with League One side Luton Town saying it has rejected sponsorship from betting companies while Sky CEO Stephen van Rooyen (pictured) has argued that banning gambling ads from being broadcast during matches will only drive that marketing spend online.

Read more …

esports

Adidas move into Chinese esports market with Lyon EDG sponsorship

December 11 – Adidas have signed their first eFootball sponsorship deal focussed on the Chinese market with Olympique Lyonnais backed Lyon EDG for their FIFA Online 4 team.

Read more …

Football Marketing

Cyber soccer: NordVPN join Liverpool’s global sponsor roster

November 20 – Online security specialist NordVPN has become Premier League Liverpool’s  Official Cyber Security Partner.

Read more …

Football Marketing

Chinese payment platform Alipay buys into UEFA’s national team competitions

November 12 – UEFA has secured more than €200 million after signing a deal with Chinese online payments platform Alipay to become a major sponsor of its national team competitions.

Read more …

Football Marketing

Adidas and Real Madrid close in on €1.1bn sponsorship renewal

November 6 – Reports from Spain indicate Real Madrid are on the verge of signing a €1.1 billion sponsorship renewal with Adidas.

Read more …

Football Marketing

Bookies looking for sponsorship edge could see boost for club shirt deals

By Paul Nicholson

October 17 – A self-imposed broadcast advertising ban by bookmakers on pre-9pm ads could drive UK betting sponsors and their marketing money back to clubs and drive up the value of premium shirt sponsorship positions.

Read more …

Football Marketing

High stakes: UK Betting firms fearing backlash over football ads plot pre-emptive strike

betting ads on tv

By Paul Nicholson

October 8 – Growing fears within the UK betting business of a hardline approach to regulating how bookmakers market themselves has prompted one leading bookmaker to put in a pre-emptive strike and call for an industry-imposed ban on TV ads before the 9pm watershed.

Read more …

Football Marketing

Real Madrid and Barca head PL and Man Utd in sponsorship ranking; NBA tops table

October 8 – Premier League clubs make up six of the top 20 most commercially valuable sports rights-holders worldwide, but are behind Real Madrid and Barcelona globally, according to the newly launched POWA Index, a real-time sponsorship evaluation engine. 

Read more …

Football Marketing

AXA signs as Liverpool global partner with focus on Asian growth

October 4 – Premier League Liverpool have added insurer AXA as the club’s first Global Insurance Partner in what it describes as a multi-year deal. No value was given for the sponsorship.

Read more …

Football Marketing

West Ham sign second financial partner with Scope Markets deal

September 26 – Premier League West Ham have reached agreement with Scope Markets to become the club’s official online trading partner. The club already have financial services firm Bassett & Gold as their sleeve sponsor.

Read more …

Football Marketing

Adidas renew DFB deal through to 2026 and build case for Euro 2024 hosting

By Paul Nicholson

September 11 – Adidas, who have been the German national team’s official kit sponsor for more than 60 years, has extended the partnership until 2026.

Read more …

  • Page 75 of 98
  • « First
  • ‹ Previous
  • 71
  • 72
  • 73
  • 74
  • 75 (current)
  • 76
  • 77
  • 78
  • 79
  • Next ›
  • Last »
Follow us:
android-app
ios-app
  • Home
  • Search
  • Sign up for our daily news bulletin

Latest News

  • Tebas says Club World Cup breaks the club eco-system and makes ending it his mission
  • Heat turned up on FIFA after Rose Bowl tempers hit boiling point
  • Corpay renews long-running West Ham partnership
  • UEFA draws ties for Champions League qualifiers that kick off early July
  • It was ‘emotional’ says Levy as Frank replaces Postecoglu

Football Asia

FIFA

Football Americas

News from North and Central America and the Caribbean

Columnists

  • Inside Insight
  • Mihir Bose
  • David Owen
  • Lee Wellings
  • John Yan
  • Andrew Warshaw
  • Osasu Obayiuwana
  • Matt Scott
  • Massimo Cecchini
  • Sports Law: Dr Laila Mintas
  • HJC
  • Martin Volkmar

3rd Annual Rexsport IWF Forum

4QuestionsFor4Leaders

4 questions for 4 leaders

Uefa Nations League 2023

Concacaf Nations League 2023

  • About us
  • Contact
  • Privacy
  • Terms & Conditions
  • Acceptable Use Policy