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Sponsorship

Saints renew bitcoin betting firm Sportsbet.io for record three year shirt deal

April 8 – Premier League Southampton have secured shirt sponsor Sportsbet.io for a further three years in what the club is describing as the biggest sponsorship in the club’s history.

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Football Marketing

Brand Spain: Santander renews LaLiga title sponsorship for further two years

April 8 – Banco Santander has renewed its title sponsorship of LaLiga for a further two years, with the option to extend for a further year until 2023-24.

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Concacaf

PayPal buys into MLS with stadium naming rights at San Jose Earthquakes

April 7 – MLS team San Jose Earthquakes have sealed a ten-year stadium naming rights deal with PayPal in a deal estimated at more than $20 million, according to local sources.

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Football Marketing

AC Milan and BMW gear up for stylishly ‘holisitc’ partnership

April 7 – BMW has agreed a sponsorship with AC Milan to become one of the club’s premium sponsors as its ‘Automotive Partner’.

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Africa

Umbro build African presence with AFCON 2021 qualifiers Ethiopia

April 6 – Umbro and the Ethiopian Football Federation (EFF) have extended their partnership to sponsor the country’s national teams in a new four-year deal. 

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Football Marketing

Everton target 770m players globally with MY.GAMES deal

April 6 – Premier League Everton have agreed what they are describing as a short-term strategic sponsorship deal with global gaming brand MY.GAMES.

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Football Marketing

Gazprom fuelled for new Schalke 04 deal despite looming relegation

March 31 – Schalke 04 and Russian energy giant Gazprom have extended their long running shirt sponsorship agreement, the German club announced on Tuesday.

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Concacaf

NWSL adds online bank Ally as sleeve sponsor across all 10 teams

March 31 – The National Women’s Soccer League (NWSL) in the US has struck a deal with online bank Ally whose logo will appear on the sleeves of all 10 clubs in NWSL this season.

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Football Marketing

LAFC flexes local muscle with new shirt sponsor

March 30 – MLS team LAFC have agreed a new shirt sponsorship with power tool maker Flex that will being this season.

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Football Marketing

Nationwide agrees multi-year deal with NWSL ahead of April kick-off

March 30 – The National Women’s Soccer League in the US has agreed a sponsorship with Nationwide to become the league’s first exclusive insurance partner.

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Football Marketing

West Brom renew Ideal Heating for another 3-year rollercoaster ride

March 24 – Premier League West Bromwich Albion have renewed their shirt sponsorship with Ideal heating for a further three years.

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Football Marketing

UEFA delivers Takeaway.com sponsorship across major men’s and women’s properties

March 22 – UEFA has agreed a landmark sponsorship deal covering a bulk of its flagship men’s and women’s competitions with Just Eat Takeaway.com, adding to its already agreed Official Food Delivery Partner sponsorship of this summer’s Euro 2020 competition.

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Football Marketing

Tipico go all-in with Bayern sponsorship renewal to 2025

March 12 – Bayern Munich have extended their partnership with sports betting firm Tipico until 2025.

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Football Marketing

Inter to tread new path as Pirelli end 27-year shirt sponsorship

Pirelli and inter

March 3 – Serie A leaders Inter Milan are to end their shirt sponsorship deal with tyre makers Pirelli, one of the most iconic partnerships in European football.

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Football Marketing

Fonbet adds PSG to betting partnership portfolio

March 3 – Russian online bookmaker Fonbet has signed a long-term partnership with French giants Paris Saint-Germain to become the club’s official betting partner across Russia and the CIS region.

Read more …

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