Spurs tread new Korean deal with Kumho Tyre
July 20 – Premier League club Tottenham Hotspur have announced Korean manufacturer Kumho Tyre as the club’s Official Tyre Partner in a two-year sponsorship that starts with the 2016/17 season.
Sponsorship
Man Utd in the money with Virgin in UK sponsor deal
July 18 – Premier League Manchester United, about to embark on a money-making tour to China with their big spending manager Jose Mourinho, have announced a partnership with Virgin Money who will become the club’s Official Retail Financial Services Partner in the UK.
La Liga winds up its sponsor sales with Tag Heuer addition
July 15 – Spain’s La Liga has added watchmaker Tag Heuer as the league’s official timekeeping partner. La Liga is the latest premium league property to be added to the firm’s sponsorship roster, having added England’s Premier League in April.
Nike’s Ordem 4 ball is kicked into play for CONCACAF Champions League
July 14 – Nike’s summer of success has continued with the unveiling of its Ordem 4 ball as the Official Match Ball for the 2016/17 Scotiabank CONCACAF Champions League.
Whether France or Portugal lift trophy, Nike win Euro 2016’s Battle of Brands
By David Owen
July 8 – We will have to wait and see whether hosts France or Cristiano Ronaldo’s Portugal lift the European Championship trophy at the Stade de France on Sunday. But we can already say with absolute clarity that the US mark Nike has won Euro 2016’s Battle of the Brands.
Liverpool and BetVictor sign 3-year principal partner deal
July 4 – BetVictor have signed a new three-year deal to become a principal partner of Premier League club Liverpool. No figure was announced for the sponsorship.
BBVA ends naming rights deal as LaLiga focuses on global brand push
By Paul Nicholson
July 1 – Spain’s LaLiga has officially rebranded itself for the 2016/17 season with the ending of the BBVA title sponsorship deal. LaLiga and LaLiga2 are now the official names for the top two tiers of the league.
Icelandic saga and Azzurri give big brands the blues on Euro’s Manic Monday
By David Owen
June 28 – Just when it looked like Euro 2016’s Battle of the Brands was about to come down to a straight shoot-out between Nike and Adidas, along came the tournament’s Manic Monday to make sure that four kit suppliers are still in with a chance of glory at the quarter-final stage.
Puma pounces to seize second spot in Euro 2016 battle of brands
By David Owen
June 19 – Puma were the big winners in the second round of Euro 2016’s battle of brands. Austria’s fortuitous goalless draw with Cristiano Ronaldo’s Portugal in Paris on Saturday night ensured that the cat brand’s five teams all avoided defeat in their respective second matches at the tournament.
Nike take early lead in Euro 2016’s Battle of Brands
By David Owen
June 15 – Portugal’s failure to defeat tiny Iceland in industrial Saint-Etienne on Tuesday night has not prevented its shirt supplier Nike from taking an early lead in Euro 2016’s Battle of the Brands.
Saints sign Virgin Media as club sponsor in 3-year deal
June 9 – Premier League club Southampton may have lost a manager this week, but they have gained a new main club sponsor. TV and broadband provider Virgin Media will take over from consumer electronics firm Veho in a three-year deal.
Turkish Airlines in final approach for Euro 2016 take-off
June 1 – Travellers concerned they are going to miss Euro 2016 action should consider booking with Turkish Airlines who will be streaming matches live on their widebody aircraft – Boeing 777s and Airbus A330s – on all international flights.
Man City uncorks Wolf Blass as regional wine partner
May 31 – Premier League Manchester City have added Australian wine brand Wolf Blass in what is described as a “multi-year marketing partnership”. No figure has been announced for the regional deal.
PSG tread global sponsor path with Multistrada tyre brand
May 23 – Paris Saint-German have signed a three-year global sponsor partnership with Indonesian tyre brand Multistrada.
Corinthians close in on naming rights deal to ease debt pressure
By Samindra Kunti
May 19 – Brazilian club Corinthians are closing in on a naming rights deal for their stadium, but which could maintain the name ‘Arena Corinthians’.