June 28 – Manchester City, owned by the UAE’s City Football Group (CFG), has gone closer to home with its latest sponsorship. Expo 2020 Dubai has been designated the club’s Official Exhibition partner.
CFG will also promote the Expo, the largest event in the Arab world, through local activations at its sister clubs.
Expo 2020 Dubai runs from 1 October 2021 to 31 March 2022 and has participants from 190 countries. As its mission statement it “is dedicated to bringing together people, communities and nations to build bridges, inspire actions and deliver solutions to real-life challenges.”
The partnership will see Manchester City have a presence at the mega event.
Roel de Vries, City Football Group’s chief operating officer, said: At Manchester City we are constantly striving to find the best solutions to achieve success, whether that’s on the pitch or everything we do beyond that to engage with our global fanbase, operate in a sustainable way and help to support our communities. Partnering with Expo 2020 and exploring its wealth of expertise will provide a fantastic opportunity for the Club to develop its knowledge across many areas.”
The City Football Group club network has a number of activations planned with other clubs in its network including Mumbai City FC, New York City FC, Melbourne City FC and Yokohama F. Marinos.
Expo 2020 will also become an Official Partner of the Hero Indian Super League 2021 Champions, Mumbai City FC, ahead of the new ISL season.
Sholto Douglas-Home, Chief Sales & MarComms Officer, Expo 2020 Dubai, said: “Both Expo 2020 and City Football Group are passionate about bringing people together to create meaningful change in important areas, such as youth empowerment, gender equality and inclusion, as well as the use of technology for good…we are excited to see how the powerful universal language of football can inspire millions around the globe to be part of a truly exceptional World Expo and a historic milestone for our vast region.”
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