January 11 – Plus500 will remain as the shirt sponsor of La Liga’s Atlético Madrid at least until the end of the 2017/18 season. No figures were announced for the sponsorship renewal which will see Plus500’s logo on the club shirt when it moves to its new 68,000 capacity Wanda Metropolitano stadium later this year.
December 22 – West Ham United have added global payments company TransferMate as the club’s Official Payments partner. TransferMate will be the Club’s exclusive foreign currency provider for foreign exchange payments, including player transfer transactions.
December 21 – The influence, importance and ambition of Internazionale’s new owners Suning Sports Group to the club’s development was reinforced yesterday with the announcement of a multi-year sponsorship agreement for a package of naming rights by Suning Group affiliates.
December 19 – Chinese brewer Tsingtao has renewed its sponsorship of the fast developing and increasingly commercial AFC Champions League for another four years, no figure was announced for the deal.
December 19 – Confédération Africaine de Football (CAF) has renewed telecoms giant Orange as a major sponsor of its competitions for another eight years. The deal has been finalised just a couple of weeks before the start of the Total Africa Cup of Nations (AFCON) in Gabon in January.
December 16 – Music streaming platform Deezer is hoovering up the world’s biggest club football brands. Hard on the deals of the announcement of a deal to become Manchester United’s official music partner earlier this week, it has now unveiled FC Barcelona as a partner.
By Samindra Kunti
December 15 – US sportswear brand Nike has strengthened their European foothold extending their partnership with the French Football Federation until 2026. Nike this week also confirmed a £400 million 12 year renewal of their deal with England.
December 15 – The International Champions Cup (ICC) – the growing pre-season tournament that sees many of Europe’s elite clubs compete in a semi-formal club competition around the world in showcase matches – has signed tourism marketing body Visit Orlando in a multi-year partnership.
By Paul Nicholson
December 14 – The timing is interesting, if not ironically amusing. In the week that three former chairman of the English Football Association and two former chief executives wrote to parliament saying the governing body was not fit to govern, Nike confirmed it has extended its partnership with the FA for an additional 12 years through to 2030.
December 13 – Manchester United has unveiled digital music platform Deezer as its exclusive music streaming partner in a global deal.
December 12 – At Manchester City they call it ale, and if you want one in the Etihad stadium it will be a Heineken brand. The Dutch brewer have renewed their 20-year beer and cider sponsorship of the club for an undisclosed term or amount.
December 8 – Hannover 96, battling to return to former glory and the Bundesliga’s top tier, has renewed its main sponsorship with house builder Heinz von Heiden Massivhäuser.
December 7 – Nike is set to extend its kit deal with England for a further 12 years. The deal with the FA is said to be worth £400 million and is a small increase on the previous deal.
December 2 – Manchester City have added Chinese-based mobile phone brand, TECNO Mobile, as a new global partner. Described as a multi-year deal, no amount for the sponsorship was announced.
December 1 – Spain’s LaLiga has added another new global sponsor. Although no amount was announced for the deal, La Liga said it now expected to earn €70 million from sponsorship this year, more than double its annual sales of previous years.