January 28 – Premier League commercial giant Manchester United has announced a new partnerhip in drinks brank YOU.C1000, which becomes the club’s Official Isotonic Drinks Partner in Indonesia.
January 26 – Mitre, a brand of UK-based Pentland Group, has been unveiled as the new official match ball sponsor of Singapore’s S. League in a new five-year deal which sees the world’s oldest manufacturer of footballs become the league’s official football and product supplier.
January 25 – Premier League club Manchester United has unveiled a second appareil sponsor with Columbia Sportswear becoming the club’s first official outdoor appareil sponsor. The club’s main kit deal is with Adidas who took over from Nike in a 10 year deal that started this season.
January 12 – Tottenham Hotspur have announced EZTrader as its Official Binary Options Trading Partner. Spurs are the sixth football club partner for the binary options broker.
By Mark Baber
January 7 – The Liberian Football Association (LFA)and the country’s sports minister are at loggerheads after the minister Lenn Eugene Nagbe entered into a sponsorship arrangement with LoneStar Cell/MTN the rival to Cellcom GSM, the LFA’s partner and apparently holder of sole rights to sponsorship of football-related activities at LFA stadiums.
By Samindra Kunti
January 7 – Rio-based club Fluminense have teamed up with sportswear manufacturer Dryworld in a five-year kit supply deal.
By Mark Baber
January 5 – Herbert Hainer has excited world-wide attention after the Adidas boss criticised the playing style of Manchester United – the club with whom he signed a world record £75m a year kit deal in 2014.
By Samindra Kunti
December 21 – Santos have signed a sponsorship agreement with Royal Air Maroc as the club seeks financial stability next season.
By Mark Baber
December 15 – Tennant’s NI has been unveiled as the new title sponsor of the world’s fourth-oldest national cup completion – The Irish Cup – which will now be known as the Tennent’s Irish Cup.
December 15 – Arsenal’s automotive partner Citroën has activated its sponsorship with a promotion for the Citroën C4 Cactus which has first team stars playing Footpool on a specially created ‘table’ using the car’s Airbump technology.
By Mark Baber
December 11 – Turning a blind eye to the corruption scandals swirling around Nike, as they have to years of sweatshop and child labour by the same company, the Premier League announced on Wednesday a three-year extension to their long-term official ball partnership with the Eugene, Oregon-founded sportswear brand.
By Samindra Kunti
December 11 – UEFA have unveiled Turkish Airlines as a global sponsor and official carrier of Euro 2016, the first airline sponsor the confederation has landed. No figure was announced for the deal which is for the 2016 tournament only.
By David Owen
December 9 – Jack Ma, the Chinese internet entrepreneur behind the Alibaba Group, has come to FIFA’s aid at this time of crisis for world football’s governing body. An Alibaba Group brand – Alibaba E-auto – has agreed an eight-year sponsorship deal for FIFA’s Club World Cup.
December 4 – When the current agreement between logistics company Hermes and the Deutsche Fußball Liga comes to a close, new vistas for sponsorship are expected to open up as the DFL has decided not to extend the collective agreement but will allow all 36 clubs to sell their own shirt sleeve sponsorship.
December 4 – While Manchester City’s holding company City Football group has been making headlines signing up a $400 million shareholder to boost the group’s expansion into China, the company’s prime asset has been deepening its links with its domestic fans via an integrated marketing deal with a travel partner.