November 10 – Manchester United have added to their global sponsorship roster announcing a multi-year global partnership with newly launched luxury designer footwear brand, HEROES.
By Mark Baber
November 6 – The Council of Southern Africa Football Associations (COSAFA) has officially launched the 2016 edition of the COSAFA Cup with the announcement that Castle Lager will return as title sponsor of the tournament for the next five years.
By Mark Baber
November 5 – French-based telecoms company Orange has renewed its partnership with Paris Saint-Germain for another three years.
By David Owen
November 1 – US Città di Palermo, the Sicily-based Serie A club, has acquired an official ‘Global Forex and Binary Options’ partner. The club – known for its pink and black, ‘the sad and the sweet’, colours, adopted in 1905 – has paired up with InstaForex, an online currency, metals and index-trading specialist headquartered in one of the planned 2018 FIFA World Cup host-cities, Kaliningrad.
October 16 – Manchester City has added online gaming company Betsafe as an official betting partner for both the club’s men’s and women’s teams.
By Matt Scott
October 9 – Olympiacos, the Greek champions whose owner is under criminal investigation for alleged match-fixing, have signed a title-sponsorship deal with an online-betting company.
October 5 – Mexican beer brand Tecate has added a fourth regional sponsorship with the addition of Manchester City from the English Premier League.
By Ben Nicholson
October 1 – The NWSL has extended its partnership with Nike through 2019, thus meaning that Nike will remain as the league’s official club kit, apparel and equipment, supplier of the league balls, and provider for all NWSL teams present and future.
By Mark Baber
September 28 – Arsenal have announced a new partnership with the Ethiopian Dashen Brewery in a deal described by Dashen’s CEO as a win for Arsenal, for the brewery and for Ethiopia.
By Samindra Kunti
September 24 – Brazil and FC Barcelona star Neymar has signed new personal sponsorship deals with Gillette in Latin America and Replay.
August 8 – Manchester United continue to drive regional partnerships with the announcement of Sbenu, South Korea as the club’s Official Casual Footwear Partner in South Korea. The club’s Official Timekeeping Partner, Bulova has also unveiled its Manchester United Club Watch.
By Mark Baber
September 1 – C&C Group plc, and the Scottish FA have agreed a seven-figure deal for Tennent’s to be the official beer partner of the Scotland National Team for the next three years.
By Paul Nicholson
September 1 – Indonesian telecom operator Indosat has signed official telecom partner deals with three of Europe’s club giants – Arsenal, Barcelona and Inter Milan. The two-year deals will deliver exclusive content, breaking news and video to Indonesian fans.
By Ben Nicholson
August 28 – Gatorade, a PepsiCo brand, has taken the Official Sports Drink sponsorship category for the UEFA Champions League, as part of the three-year deal signed by parent company PepsiCo last month.
August 26 – Premier League Liverpool have renewed tyre manufacturer Maxxis for a further two year sponsorship, the second time it has extended its partnership with the club.