March 4 – Traffic Sports has signed a new sponsor for the Scotiabank CONCACAF Champions League. Maxxis joins the roster as Official Tire Sponsor for the competition which is now into its quarter final stages.
By Jaroslaw Adamowski
February 25 – Opel has renewed its sponsorship deals with 1. FSV Mainz 05 and SC Freiburg. Since 2013, the German car maker has served as the official automotive and premium partner of four 1. Bundesliga clubs, which also include Borussia Dortmund and Bayer 04 Leverkusen.
By Jaroslaw Adamowski
February 13 – The top tier of Portugal’s football league has been renamed the Liga NOS for the next 3.5 years under a new sponsorship signed between the Portuguese Professional Football League (LPFP) and local media company NOS.
February 13 – Liverpool have added to their sponsorship roster with the announcement of NIVEA MEN as the Club’s Official Men’s Grooming Partner, the club’s first sponsor in this category.
By David Owen
February 7 – West Ham United, the Premier League football club preparing to move into London’s Olympic Stadium, has agreed a new long-term sponsorship deal with Betway, an online gaming brand. The deal installs Betway as the Hammers’ principal sponsor, with the company logo to appear on the front of the well-known claret and blue team shirts, starting with Sunday’s clash with Manchester United. Betway has also secured naming rights to the Boleyn Ground’s West Stand.
By Jaroslaw Adamowski
February 6 – The Romanian Football Federation (FRF) has unveiled its new sponsorship deal with Bergenbier, the country’s leading beer brand, the FRF said in a statement.
By Mark Baber
January 29 – The sponsorship by in Real Madrid by Abu Dhabi through the International Petroleum Investment Company (IPIC) will result in the stadium including the words “Abu Dhabi” in its name, according to comments made to the media by IPIC officials in Madrid. The stadium will be named the Abu Dhabi Bernabéu.
January 23 – FIFA second-tier sponsors Castrol, Continental and Johnson & Johnson have declined to renew sponsorship contracts for the 2018 World Cup, each was on a one World Cup cycle deal.