August 6 – Celtic have announced the highest ever shirt sponsorship deal for a Scottish club with online bookmaker Dafabet. The new agreement will run until the end of the 2025 season.
August 6 – Saudi Arabia may have collapsed at Russia 2018 but their fast-fingered eSports champion Mosaad ‘Msdossary’ Aldossary struck a blow for the country hammering Belgium’s Stefano ‘StefanoPinna’ Pinna 4-0 in the final of the FIFA eWorld Cup at London’s O2 Arena on Saturday.
August 6 – Manchester United have expanded their deal with coffee brand Melitta from a regional to a global partnership. As part of the deal Melitta will create a collection of Manchester United and Melitta branded coffee machines, coffee beans, and cups.
August 3 – British online bookmaker Bet365 has snapped up half of LaLiga’s top division clubs in two-year sponsorship deals starting with the coming season which kicks off this weekend with the Spanish Super Cup between Barcelona and Sevilla being hosted in Morocco.
August 3 – Trade tools and hardware retailer Screwfix has signed a three-year partnership with the English Football League (EFL), expanding the company’s presence in football from its broadcast sponsorship of the EFL’s 127 games on Sky to an official relationship with the league.
August 3 – The never ending crisis enveloping Nigerian football has taken another twist with the Federal High Court refusing to grant a request to stop Chris Giwa from taking over as the President of Nigeria Football Federation (NFF).
August 3 – The Brazilian Football Confederation (CBF) has praised Brazil’s participation in the Russia World Cup and defended the country’s talisman Neymar from the on-going criticism he has received.
By Andrew Warshaw
August 2 – England has moved a step closer to deciding whether to bid for the 2030 World Cup even though they would face strong opposition from a joint South American bid as well as one from north Africa.
August 2 – Audi has extended its Major League Soccer sponsorship by four years. The car maker will remain the MLS’s Official Automotive Partner and title sponsor of the Audi MLS Cup Playoffs through to the end of the 2022 season.
August 2 – Manchester City have secured what likely passes as a kit deal in the eSports market, signing gaming accessory brand Turtle Beach as the club’s first Official Esports & Gaming Headset Partner for the club’s eSports team.
August 2 – Pierluigi Collina, appointed UEFA’s first ever chief refereeing officer following his retirement as one of the world’s top officials in 2005, has relinquished the post and been placed by Roberto Rosetti.
August 2 – Thai’s leading drinks company ThaiBev has secured the sleeve sponsorship of Premier League Leicester City for its recently acquired Vietnamese beer brand Bai Saigon.
August 2 – The fast-franchising USL has added Professional soccer is coming to Chattanooga as USL Division III today announced its sixth team for the league’s inaugural season.
August 2 – Four members of Russia’s anti-Kremlin ‘Pussy Riot’ protest group, who staged a pitch invasion during the World Cup final, have been released from police custody after being detained for 16 days, their lawyer says.
August 1 – Six months after being given a provisional green light to stage the region’s flagship event, the African Cup of Nations, in 2019, reports suggest Cameroon may be stripped of hosting rights by the Confederation of African Football.