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Premier League

Snapdragon ready to build on Old Trafford relationship

old trafford

August 13 – Manchester United’s iconic Old Trafford stadium may soon sport a new name if shirt sponsor Snapdragon pursues its interest in acquiring the venue’s naming rights. 

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Partnerships

US giant Aramark signs partnership for Everton’s new the Bramley-Moore dock stadium

August 12 – A week on from lifting FC Barcelona out of LaLiga financial fair play danger, US catering giant Aramark has secured a partnership with Premier League Everton, becoming the Official Culinary Experience Partner for Everton’s new stadium in the Bramley-Moore dock area of Liverpool.

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Premier League

City win first trophy of season as Manchester returns to Wembley

August 12 – Manchester City avenged their FA Cup defeat by Manchester United at Wembley on Saturday, securing the first silverware of the season with a Community Shield victory.

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Football Marketing

Lucozade signs up to aid Liverpool recovery

August 8 – Liverpool have announced Lucozade as the club’s official sports hydration partner on a multi-year deal as the British drinks brand moves to re-establish its presence with the club, which it first partnered with in 2010.

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Football Marketing

Genius Sports renews Premier League betting data rights for further 5 years

August 7 – Genius Sports has renewed its agreement with Football DataCo, extending their official data partnership until 2029.

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Premier League

Man City hit with £2m fine for delaying kickoffs and restarts

August 1 – English champions Manchester City have been fined more than £2 million by the Premier League for no fewer than 22 instances of delaying kick-offs or restarting matches.

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Premier League

Fofana forgives Fernandez saying he isn’t racist but needs education

August 1 – Chelsea defender Wesley Fofana has accepted an apology from teammate Enzo Fernandez but says he needs educating after the Argentine midfielder was filmed singing a derogatory song about France’s black players.

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Football Marketing

Man Utd puts its digital fantasy game cards on the table with Tezos

July 31 – Manchester United have launched a new fantasy football game, Fantasy United, for the 2024/25 season.

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Premier League

Chelsea forgive Fernandez for racist post, all ‘very comfortable and good’

July 31 – Chelsea will take no action against their Argentine midfielder Enzo Fernandez for singing a derogatory song about France’s black players.

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Europe

Howe dismisses speculation over England job

July 31 – Newcastle manager Eddie Howe, one of the favourites to replace Gareth Southgate for the England job, says he has had no official contact with the Football Association over the vacancy.

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Premier League

Man Utd’s California dreaming turns into a nightmare as Yoro and Hojlund injured

July 31 – Manchester United blockbuster signing Leny Yoro has been spotted wearing a protective boot and using crutches at the club’s UCLA training base in California, as Manchester United’s season takes a huge hit before it has even taken off.

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Premier League

Arsenal fork out €40m to reinforce defence in bid to upset Man City’s supremacy

July 30 – Ahead of the new Premier League season, Arsenal have reinforced their defence with the signing of rising Italian star defender Riccard Calafiori from Bologna. 

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Premier League

Man Utd owner leaning towards 100,000 capacity, £1.2bn new stadium

old trafford

July 29 – Manchester United minority shareholder Sir Jim Ratcliffe has revealed a strong preference to replace Old Trafford with a new 100,000-capacity facility, as he urges the club to finalise their stadium plans by December this year.

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Premier League

London Mayor has no issue sending capital’s top clubs overseas to play Premier League

July 29 – The Mayor of London Sadiq Khan has caused a major stir for saying he believes Premier League fixtures being played abroad is inevitable.

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Football Marketing

Man City agree multi-year deal with online bookie Betway

July 29 – Manchester City rang in a new partnership with online bookmaker Betway, attending the NYSE bell-ringing ceremony on Friday to mark the multi-year sponsorship.

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