Serie A shifts marketing gears in US with heritage hook-up

April 14 – Italy’s Serie A has struck a new partnership with the , National Italian American Foundation (NIAF), signalling a strategic evolution in its efforts to grow its presence in the United States — one that prioritises cultural alignment over traditional commercial activation.

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Yamal’s new Kings League franchise wildcarded into World Cup

April 2 – Barcelona’s teenage sensation Lamine Yamal has made his first major move off the pitch, launching his own Kings League franchise, La Capital CF. The announcement, streamed live on Monday, marks Yamal’s entry into the growing world of football-entertainment, a space that has attracted top players, influencers, and brands looking to engage with the next generation of football fans.

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