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South America

Atletico Mineiro beat Bahia to secure Brazilian title after 50 year wait

December 3 – Atletico Mineiro clinched the Brazilian crown for the first time in 50 years after coming from behind to beat Bahia 3-2 and consolidate an unassailable lead at the top of the table.

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South America

Brazil’s Cruzeiro drop member ownership in search of new investors

December 2 – Cruzeiro have become the first big club in Brazil to shift away from non-profit status to a company model, allowing the club to sell shareholdings to new investors.

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Football Marketing

Crypto.com becomes Copa Libertadores sponsor and Conmebol’s NFT partner

November 29 – Conmebol has agreed a multi-year partnership with Crypto.com as an official partner of its showcase club competition, Copa Libertadores.

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South America

Palmeiras retain Copa Libertadores title with extra time win over Flamengo

By Samindra Kunti in Montevideo, Uruguay

November 28 – With a dramatic extra-time goal from substitute Deyverson, Palmeiras defeated Flamengo 2-1 to retain their Copa Libertadores title and win the competition for a third time in the club’s history. 

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South America

Flamengo and Palmeiras in Montevideo for all-Brazil Copa Libertadores showdown

By Samindra Kunti in Montevideo, Uruguay

November 26 – After a two-month wait, ups-and-downs and a defeat looming like a major end-of-season crisis, Palmeiras and Flamengo, two super clubs at home, will crown the 2021 Copa Libertadores winners in an all-Brazilian blockbuster. 

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South America

Conmebol scrap away goals rule with immediate effect

November 26 – Following in the footsteps of European governing body UEFA, Conmebol will scrap the away goals rule from its competitions with the aim of introducing greater sporting ‘justice’. 

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Finance

Brazil’s Serie A considering $1bn offer for 20% stake, reports

November 25 – Brazilian clubs are contemplating a billion-dollar investment from private equity in a bid to take control of their own league. 

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South America

Billionaire Pereira takes over as first female president at Palmeiras

November 23 – On the eve of the Copa Libertadores final, Palmeiras have elected Leila Pereira as their new boss, the billionaire businesswoman becoming the first female president in the club’s history. 

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South America

Botofogo bounce back to Brazil’s Serie A at first attempt

November 16 – With two games remaining in the season, Rio giants Botafogo have clinched the Serie B title and promotion to the top flight following a 2-1 rearguard win against Operario.

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Qatar 2022

Brazil are first Conmebol nation to book Qatar 2022 passage

November 12 – Brazil have become the first South American country to qualify for the 2022 World Cup after a 1-0 victory against Colombia to maintain their proud record of having participated in every single World Cup.

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South America

Brazil’s CBF releases a packed domestic schedule for 2022

Brazil eye

November 5 – Brazilian football officials have done it again: present an anachronistic club calendar, including 16 match days for the state championships, that will see the 2022 domestic top flight end in November, just in time for the Qatar World Cup. 

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Integrity

Brazilian integrity dilemma as Tite’s son comes under fire for homophobic social media

November 1 – Brazil coach Tite has defended his son and national team backroom staff member Matheus Bachi (pictured sitting) after the latter liked anti-feminist and anti-LGBTQ posts on social media.

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South America

Conmebol dismiss FIFA’s biennial World Cup plan saying they would not take part

October 28 – Conmebol’s 10 FIFA members have shot down once and for all any suggestion that they would favour a World Cup taking place every two years. The South Americans had already indicated their opposition to the idea but have now made that formal, saying they would not play in a biennial event.

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Broadcast

FIFA strips Globo of digital rights as it opens up its Brazilian media packages

October 20 – Brazilian broadcast giant TV Globo has lost exclusivity to the digital rights for the 2022 World Cup, with FIFA breaking out streaming rights and offering packages to Youtube, Facebook and TikTok. 

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South America

Conmebol sets prices high for Copa Libertadores showpiece in Montevideo

October 20 – Flamengo and Palmeiras fans will have to splash the cash to attend the 2021 Copa Libertadores final in Montevideo, Uruguay. South American governing body Conmebol has set ticket prices for November’s showpiece match between $200 to $650.

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