19.com secures Leicester City deal as it seeks to expand in Europe
August 13 – Premier League Leicester City has signed Asian betting operator 19.com as the club’s new Official Betting Partner.
Tag: betting sponsor
SportPesa pulls out of Kenyan sponsorships after regulators crackdown on betting taxes
August 12 – Betting giant SportPesa has pulled the plug on all its sports sponsorships in Kenya after a prolonged tax dispute with local authorities.
Liverpool joins Barca and Spurs on 1XBet sponsor roster
July 10 – Following up on their 1XBet has announced a five-year sponsorship deal with FC Barcelona, 1XBet has unveiled a new multi-year partnership with Liverpool. No value or term for the Liverpool deal has been released.
Bwin bets on Valencia with 3-year shirt deal
July 30 – The growing demand by online gaming businesses for shirt sponsor positions with Spain’s top-flight clubs has seen Valencia hook up with Bwin as their jersey sponsor in a three-year deal starting next season.
Marathonbet keeps skin in the Spanish game with Sevilla shirt deal
June 27 – LaLiga’s Sevilla have replaced social gaming firm Playtika with online bookmaker Marathonbet as their new shirt sponsor in a two-years deal.
VBET take 3-year punt on Arsenal. Parlour to front content
June 14 – Arsenal have signed VBET as the club’s Official Betting and Gaming Partner in a partnership, which will run until 2022.
BR88 buy into Aston Villa’s Premier League future, for a year
June 14 – Aston Villa, £170 million play-off winners, have moved swiftly to sign their first sleeve sponsor. Asian betting firm BR88 will take the position in a one-year deal.
MLS spins the wheel with 4-year MGM betting partnership
March 19 – With the end to the prohibition of online sports betting in the US, sports now starting to see the licensing of digital gaming operators, sports bodies have been quick to seize the marketing and sponsorship opportunities.
PSG agrees two-year betting deal with LoveBet for Asia
November 20 – French champions Paris Saint-Germain have agreed a new two-season regional partnership with Asian online betting operator LoveBet.
Bets off in Italy, but 1xBet stakes Serie A with international deal
November 13 – Italy’s Serie A, battling against a betting sponsorship and advertising ban in-country, has secured online gambler 1xBet as the league’s International Presenting Partner from 2018 to 2021, covering Europe, Africa, the Middle East, North Africa and the Americas.
Fulham double up with Tempobet in one-year sponsorship deal
September 13 – Premier League returnees Fulham have signed Tempobet as their UK betting partner. No value has been announced for the deal which is initially for one-season.
Betway adds Hannover 96 to growing European club roster
August 30 – Betway have added to their growing European football sponsorship portfolio by signing a three-year-deal to become Hannover 96’s official betting partner.
Bwin expands presence into second tier with St Pauli, Union Berlin and Dynamo Dresden
August 20 -. Online bookmaker bwin has strengthened its brand positioning in Germany across the top three tiers of the German league game becoming the exclusive betting partner of FC St Pauli, Union Berlin and Dynamo Dresden in the 2.Bundesliga.
LETOU drops Swansea but bets on Inter Milan for regional growth
August 8 – Philippines-based online gambling operator LETOU has become Internazionale Milano’s first Asian online gaming partner. It is also the first step into Serie A club sponsorship for the betting firm.
New launch MoPlay betting app wagers on building a dynasty with Man Utd
August 7 – Manchester United has signed a multi-year global partnership with new launch mobile betting app MoPlay. The new mobile betting and gaming brand takes over from Marathonbet.