Liverpool extend AXA sponsorships for a further five seasons
April 30 – Liverpool FC have extended their long-term partnership with insurance giant AXA until 2029.
Tag: naming rights
Albanians launch naming rights tender for top tier league
March 5 – The Albanian Football Federation (FSHF) has launched a tender process for the naming rights to the country’s top tier Kategoria Superiore, for the 2024-27 period.
Raiffeisen Bank branches out with naming rights to Kosovo’s top tier league
January 25 – The Football Federation of Kosovo (FFK) has agreed a sponsorship with Raiffeisen Bank who become the main sponsor of the Kosovan First Football League, which from the spring of 2024 will be renamed the Raiffeisen First League.
Brazil’s Sao Paulo secure record naming rights deal for the MorumBIS Stadium
January 3 – Brazil’s São Paulo has closed a R$ 25 million ($5 million) a year naming rights deal with confectionery giant Mondelez and its BIS chocolate brand.
KC Current unveils naming rights sponsor of training centre
November 29 – NWSL side Kansas City Current has announced The University of Kansas Health System as the club’s Official Healthcare Provider, effective at the start of the 2024 season.
PepsiCo brand Lay’s becomes Saudi Women’s Premier League naming rights partner ahead of season kick-off
October 11 – PepsiCo and the Saudi Arabian Football Federation have signed a three-year partnership that will see PepsiCo’s snack brand Lay’s, become the new strategic sponsors of the Saudi Women’s Premier League.
Man City women agree WSL first with Joie stadium rights naming deal
September 14 – Manchester City have announced baby gear brand Joie as the Official Stadium Naming Partner of the Academy stadium, home to Manchester City Women, making it the first club in the Women’s Super League to secure a commercial agreement for its stadium naming rights.
Kosovo federation signs naming rights sponsor for U21 championship
August 23 – The Football Federation of Kosovo (FFK) has signed a sponsorship deal with the travel agency Bon Voyage who will become the naming rights sponsor of the newly formed Kosovo U21 Football Championship – the newly named Bon Voyage Superleague U21.
Betclic scores four-year naming rights deal with Liga Portugal
July 14 – Liga Portugal has announced that online sports betting company Betclic has taken the reigns as title sponsor for the top division of Portuguese football.
Sports Direct picks up 3-year naming rights deal for Irish Cup
May 31 – Mike Ashley’s Sports Direct has picked up the title sponsorship of the Irish Cup, but the new deal is not without controversy after the Irish FA (FAI) had to work its way out of a €6.5 million debt owed to the retailer.
Turkey’s Buraspor agrees one season stadium naming rights deal as it targets climb back up the leagues
May 15 – Turkey’s Bursaspor has sold the naming rights to its stadium to Turkish company Sütaş.
Brazil’s Serie A renews 5-year Assai naming rights for a further season
April 18 – Brazilian wholesaler Assaí Atacadista has extended its title sponsorship of Campeonato Brasileiro Série A for a further season.
Bulgaria’s Botev Plovdiv seek naming rights sponsor for new stadium opening
March 29 – Bulgarian top tier club Botev Plovdiv has launched a search for a naming rights sponsor for its new ‘Hristo Botev’ stadium in the second largest city in Bulgaria. The 19,000-capacity stadium will be officially opened within the next month.
Allianz extend naming rights to Bayern Munich stadium to 2033
March 23 – Bayern Munich have extended their stadium naming rights deal with German financial services company Allianz for another 10 years. The stadium will continue to be known as the Allianz Arena until 2033.
Betsson adds title sponsorship of Chilean top flight
January 23 – The Chilean First Division kicked off its new season this weekend with online bookmaker Betsson as the league’s title sponsor.