May 30 – New Balance has added its first European national team to its roster, picking up the kit sponsorship of the Republic of Ireland (FAI) national team from the start of the 2017/18 season. The US sportswear firm is also sponsor of Costa Rica and Panama.
May 24 – New Balance has taken over as official kit supplier for Spain’s Athletic Club (also known as Athletic Bilbao). New Balance will supply the squad with kit, training wear and equipment from the 2017/18 season in a six-year deal, taking over from Nike.
By Paul Nicholson
July 29 – As if on cue, as Facebook’s millionaire founder Mark Zuckerburg (pictured) announced that the social media giant’s future would be ‘video’, so Liverpool launched their third kit via a Facebook Livestream directly from Facebook Headquarters in San Francisco.
June 24 – Kit supplier New Balance, conspicuous by its absence as a national team kit provider at both the Copa America and Euro 2016 championships, has today officially unveiled its new Audazo football collection of boots with specialist footwear for small-sided football and futsal.
June 16 – It’s all about buying at Premier League Liverpool at the moment. The club has just launched its new all-black away kit for fans to buy, while news has emerged that a Chinese group has reportedly valued the club at £700 million and wants to progress the deal, though confirmation of that proposal is hard to find.