Puma keeps ball in play at LaLiga with early multi-year renewal
November 21 – Puma are extending their five-year official ball sponsorship with LaLiga with a new multi-year deal starting with the 2024/25 season.
Tag: Oscar Mayo
Netflix to make first Spanish sports docuseries with LaLiga
February 20 – LaLiga LaLiga has announced a partnership with Netflix to develop the streaming giant’s first sports documentary series in Spain.
LaLiga and Galaxy Racer to set up JV to target MENA and €3bn in revenue
September 6 – Spain’s LaLiga has agreed a pathway to a 15-year joint venture with Dubai-based Galaxy Racer (GXR),that is aimed to accelerate presence across the Middle East and North Africa (MENA) region and Indian subcontinent, targeting €3 billion in revenue over the period.
LaLiga opens Amazon store with 1,600 items and plan to add more clubs and territories
December 30 – LaLiga has become the first league to open a store on Amazon, selling merchandise from 13 of its clubs.
LaLiga to return to India TV screens with MTV deal
July 7 – Entertainment broadcaster MTV will broadcast La Liga exclusively in India for the next three years.