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Tag: Supponor

Bundesliga greenlights Supponor’s virtual ad technology for league-wide use

April 8 – Virtual advertising specialist Supponor has been given German league-wide approval to supply software-based virtual advertising, via its Supponor AIR solution, from the Deutsche Fußball Liga (DFL).

Read more …

Football Marketing

Bayern upgrade Supponor deal to next gen virtual ad solution

November 25 – Virtual advertising specialist Supponor has extended its deal with Bayern Munich which will see the club transition to Supponor AIR, the company’s next generation virtual ad solution.

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Digital platforms

Serie A world first with integration of ISG-Supponor latest virtual tech into IBC

October 6 – Use of virtual advertising technology has been a slow build but a new deal with Italy’s Serie A by UK-based Interregional Sports Group (ISG) and Supponor could prove to be a significant step towards more widespread acceptance.

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Broadcast

LaLiga renews virtual ad board deal guaranteeing Barca, Real and Atletico

April 15 – LaLiga has extended its virtual perimeter and virtual goal-side advertising deal with the UK’s Interregional Sports Group (ISG). The deal was concluded via LaLiga’s media agency MediaPro.

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Football Marketing

PSG take first French steps into pitchside digital ad replacement technology

April 26 – Paris Saint-Germain has introduced Digital Overlay technology at their Parc des Princes stadium allowing localised advertising messages to be broadcast to different geographical markets. It is the first time the system has been used in France.

Read more …

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