July 21 – As Manchester City prepare for the new season in Australia, including a first time-ever match against sister club Melbourne City FC, owner City Football Group (CFG) is starting to show the benefits of the sponsorship leverage a larger group of clubs can provide.
July 20 – Premier League Liverpool have added Marathonbet as one of its suite of betting partners that currently includes 188BET and Comeon.
By Paul Nicholson
July 17 – Liverpool took the opportunity of the Australian leg of the club’s pre-season tour to launch their new away kit, the first away kit with New Balance. While current players Simon Mignolet, Martin Skrtel and new signing James Milner modeled the kit in King George Square in Brisbane, club legend Robbie Fowler was launched from a light aircraft wearing the Reds’ new white jersey.
July 16 – The Russian Football Premier League has signed a multi-year data partnership with Sportradar which will become the league’s ‘Official Sports Data Partner’, starting with the 2015/16 season.
July 16 – Premier League Tottenham Hotspur have continued their push into the north American market with a merchandising hook-up with US sports eCommerce giant Fanatics.
By Paul Nicholson
July 15 – The Spanish TV market is hotting up as the country’s power clubs and La Liga push the Spanish brand harder in international broadcast markets. Global sports marketing agency IMG has picked up the sales and distribution rights to Barcelona’s TV channel in a three-year deal licensed to them by Spain’s telecommunications giant Telefónica.
By Mark Baber
July 14 – Arsenal Football Club finally have an aircraft branded in their name, it was revealed as the players set off for the pre-season Barclays Asia Trophy in Singapore.
July 10 – English Premier League club Tottenham Hotspur has renewed its exclusive ticket resale partnership for a further two seasons with StubHub. With the club in the early stages of building a new 61,000 capacity stadium and a deal announced to stage NFL matches, StubHub will be looking to position itself for Spurs’ new era of larger crowds and more stadium events.
By Mark Baber
July 9 – US mobile phone brand Yezz has extended its deal with Ligue 1’s Girondins de Bordeaux for another two years in a deal negotiated with the support of Infront Sports & Media, it was announced on Wednesday.
By Alexander Krassimirov
July 9 – Bulgaria’s CSKA Sofia may have been dropped to the amateur divisions of the country’s football structure, but the club is still in demand. Four Bulgarian broadcasters are fighting over TV rights for the club’s matches in the amateur V league.
July 8 – Third division Spanish team CD Guadalajara has demonstrated its support of the LGBT movement in its newly unveiled home kit. A rainbow stripe runs down the center of the purple shirt, in aim of challenging social injustices such as homophobia.
By Jaroslaw Adamowski
July 6 – Czech betting operator Synot Tip has signed a sponsorship deal with Sparta Prague. The company will become the club’s main sponsor until at least 2017.
By David Owen
July 6 – Nissan, the Japanese carmaker, has signed up as official sponsor of the Swiss Football League, in a deal that will give the brand visibility at all live TV games this season.
July 3 – New York City FC has added PepsiCo to its burgeoning list of partners, who will now serve as the club’s exclusive partner for carbonated soft drinks, bottled water, iced tea, potato chips and salty snacks. NYC FC in its inaugural season has already become one of the league’s most visible clubs.
By Jaroslaw Adamowski
June 29 – Global shopping brand Lyoness has signed a contract to become the main sponsor of Rapid Wien. The company will serve as the Austrian side’s main sponsor, starting in the 2015/2016 season, for a five-year period under a deal worth some €1.8 million per year, Rapid said.
