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Football Marketing

All-conquering Liverpool knock Man Utd off top of sponsorship POWA Index

March 11 – Liverpool have taken over from Manchester United as the Premier League’s most powerful football team sponsorship property, according to a new ranking from DataPOWA.

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Football Marketing

Man Utd keep season ticket prices unchanged for 9th season and apply for standing section

March 10 – Manchester United have announced that they have frozen season ticket prices for the 2020-21 campaign for a ninth consecutive season.

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Football Marketing

Milan clubs hunt new ad streams with two-tier 4K perimeter boards at San Siro

March 9 – Milan’s San Siro may not be considered fit for purpose or provide a state-of the-art experience for the modern day fan, but it will soon have a cutting edge perimeter LED technology billboard system.

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Football Marketing

Sportradar mounts legal challenge to Betgenius and FDC football data monopoly

By Paul Nicholson

March 6 – The battle over the ownership and control of data generated by the English and Scottish leagues has entered a new potentially and defining phase that raises both public interest concerns as well as anti-competitive, creative copyright and integrity issues.

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Broadcast

MLS agrees highlights package with Facebook Watch platform

March 5 – Having reported record opening weekend viewing figures in the US, Major League Soccer (MLS) has unveiled a new alliance with Facebook that will see highlights of all matches available on Facebook Watch.

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Broadcast

US TV audiences show they starting to switch on to MLS

March 4 – The opening weekend of the Major League Soccer (MLS) season delivered record TV ratings across the US for a league that is pushing to take a bigger slice of the broadcast rights revenue cake.

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Football Marketing

Everton re-treads Davanti deal with multi-year extension

March 2 – Tyre manufacturer Davanti has added a multi-year extension to its sponsorship of Premier League Everton.

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Football Marketing

Eredivisie feeds its sponsorship wheels with Deliveroo deal

March 2 – Holland’s Eredivisie launched a new partnership at the weekend with new ‘Official Food Deliver Partner’ Deliveroo giving fans €2.50 discount on every Deliveroo order.

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Digital platforms

Bayern and Google partner in Germany, but deal detail under wraps

February 27  – For a partnership between two of the biggest companies and football clubs on the planet, details of the new deal between Bayern Munich and Google are pretty thin.

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Football Marketing

Mondelez sweet on Man Utd becoming 26th global partner

February 25 – Manchester United has signed a multi-year global partnership with US-based confectionary, food and beverage company Mondelez International.

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Football Marketing

Hublot clocks in for more UEFA sponsorship with major women’s partnership

February 24 –  UEFA has agreed  a sponsorship with Hublot for its women’s competitions  as well as its Together #WePlayStrong platform that aims to get more girls and women involved in the game.

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Football Marketing

Scots are latest football body to cut ties with betting sponsors

February 22 – The Scottish FA is the latest British football body to announce the end of a major betting company sponsorship.

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Football Marketing

Dortmund doubles up on shirt sponsors with 1&1 and Evonik splitting competitions

February 21 – Germany’s Borussia Dortmund will have two shirt sponsors from the start of next season with telecoms company 1&1 taking over for the Bundesliga short position while long running partner Evonik take over for European and other competitions.

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Digital platforms

J League deepens SNTV deal with launch of YouTube channel

February 21 – Sports News Television, SNTV, have struck a deal to manage the J League’s new international YouTube channel.

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Broadcast

Gent agree Belgian TV terms leaving Antwerp as remaining block to deal

February 18 – KAA Gent has signed up to the Belgian broadcast deal with Eleven Sports, leaving Antwerp as the only club to oppose the agreement for the country’s domestic TV rights. 

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