Exclusive: In wake of Rooney row, Peter Kenyon warns of ‘risk’ involved in sponsoring individuals

Kenyon

By Mike Rowbottom at SportAccord in London

April 7 – Peter Kenyon, the former Manchester United and Chelsea chief executive, believes the kind of bad publicity generated by Wayne Rooney’s latest public swearing outburst will inevitably cause major sponsors to reassess their options with regard to investing in individual sporting performers.

This content is for Archive Access (1 year), Archive Access (6 months) and Archive Access (student) members only.
Log In Register