Exclusive: Liverpool’s overseas TV rights bid written off as a “red herring” by leading business guru

Stewart Downing_v_Everton_October_1_2011

By Andrew Warshaw at the ISEM Conference in London

October 12 – One of the UK’s most respected sports business gurus has poured scorn on Liverpool’s bid to lead a Premier League challenge for overseas television rights to be sold individually, branding the idea as a “red herring” and saying it would never get off the ground.

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