I have been privileged to receive, in advance of this week’s Sportel sports content media convention in Monaco, a briefing on 2014 World Cup viewing trends from a leading specialist in the field. The briefing – from Kevin Alavy, managing director – mediabrands at Futures Sport+Entertainment, a US-based sports research consultancy – was unofficial in nature. But it gives an idea of what to expect when the official television audience report for the tournament is published by FIFA.
