October 19 – Booking.com has become the UEFA’s official accommodation booking partner for national team football competitions in a four-year global deal running from 2018 to 2022.
Designated UEFA’s Official Accommodation and Attractions Booking Partner for all events, the deal will include the 13 venue Euro 2020 championships.
Guy-Laurent Epstein, UEFA Events SA Marketing Director, said: “The way that people organise their travels has drastically changed over recent years ─ and in this fast-evolving environment, Booking.com has established itself as the market leader in online accommodation services, as well as one of the world’s strongest digital marketplaces.”
“For millions of football fans that will follow their team during UEFA EURO 2020, having a home away from home is an integral part of the event experience. This partnership will bring this experience to a different level, by helping fans to easily plan and organise their trips around what will be an incredible sporting and cultural event in 13 host cities across Europe,” he added.
UEFA has 10 competitions and more than 500 matches over the four years of the deal with the Nations League in particular adding a new level of competitiveness to European national team competition.
Pepijn Rijvers, Chief Marketing Officer at Booking.com, said: “Nothing beats the adrenaline and excitement of watching your national team play live, whether you’re cheering them on in person in the stadium, or gathering together with your friends and family at home… Together, we can inspire more people to take a trip to see their favourite team play and enjoy one of those once-in-a-lifetime experiences for themselves.”
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