LaLiga agrees Asia deal with bookie M88 with a focus on content-driven marketing

September 10 – LaLiga has signed a new agreement with online betting platform M88 to become the league’s Official Regional Betting Partner in Asia.

Starting with the new season, the partnership will run for an initial four seasons through to the end of the 2023/24 campaign.

Oscar Mayo, head of business, marketing and international development at LaLiga said: “The love of football continues to spread rapidly in Asia and LaLiga’s following has grown incrementally for several years. With fans looking for increasingly local and entertaining content, this agreement with M88 gives us a new way to reach new audiences and show them a side to the competition they haven’t seen before.”

As part of its sponsorship M88 will be have exclusive content from LaLiga for fans in Asia, including a weekly video series that will analyse LaLiga in greater detail and featuring LaLiga Ambassadors.

No figure was given for the regional sponsorship.

A spokesperson for M88 said: “As the league continues to grow in popularity throughout Asia, we are eager to engage with LaLiga fans and bring our own members closer to the action. We are looking forward to a successful and rewarding partnership for many years to come.”

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