November 26 – Online trading platform CAPEX.com has become the Official Online Trading Partner of Juventus.
No value was given for the deal which was described as being multi-season.
Octavian Patrascu, CEO of Key Way Group that owns Capex.com, said: “As we continue to expand globally, CAPEX.com is also committed to strengthening its presence in the markets in which it already operates. The trading profession draws many parallels to the realm of sports, and we will ensure these common values are entrenched within our newfound partnership with Juventus.”
Worrying as that last statement may sound to investors who follow the football business closely, Capex has grown its business internationally offering a range of online trading platforms with a focus on foreign exchange markets. The site provides trading tools for interactive market analysis. The company holds operating licenses from Cyprus Securities and Exchange Commission, Abu Dhabi Global Market Financial Services Regulatory Authority, and the Financial Sector Conduct Authority in South Africa.
Capex.com will have branding at the Allianz Stadium for all Serie A and Coppa Italia matches, as well as fixed boards on the training pitches at the Juventus training Centre.
There will be a range of digital activations focused around content with Capex.com having rights to use VIP hospitality and official club merchandise to engage Juventus fans.
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