Man City keep pushing digital platform boundaries with Veritran deal
January 24 – Manchester City has announced a multi-year partnership with Veritran, a digital technology specialist.
Digital platforms
Bundesliga’s debut on Roblox platform scores 1.3m visits over first weekend
January 22 – The Bundesliga has broken new ground by becoming the first European football league to launch a presence on Roblox, the virtual gaming platform with a global user base of over 65 million daily active players. The move is designed to connect with younger fans, providing them with an interactive way to engage with the league.
Bundesliga uses OTT streamer OneFootball to spearhead international expansion
December 18 – The DFL Deutsche Fußball Liga is making Bundesliga live content more accessible in select international markets by expanding its ‘Bundesliga Pass’ OTT service with OneFootball to Vietnam and South Africa.
Stats Perform adds AI and Opta to expanded Football DataCo deal
December 13 – Stats Perform has expanded its media data partnership with Football DataCo (FDC), with its Opta sports data brand becoming the official insights provider for FDC competitions.
PUMA and Man City launch fan-led AI kit design platform for 2026/27 club strip
December 9 – Global sportswear brand Puma and Manchester City have unveiled an innovative AI-powered kit design platform, giving fans the unprecedented chance to design the club’s official Third kit for the 2026/27 season.
Argentine FA takes its world champion team to conquer the metaverse
December 9 – The Argentine economy is in meltdown however the Argentine Football Federation (AFA) has never had so much success, and that looks to continue as they are about to step into the Metaverse.
Saudi Pro League partners with OneFootball to boost international profile
November 28 – The Saudi Pro League (SPL) has begun a content partnership with streaming platform OneFootball. The SPL will share official video and editorial content on the OneFootball platform, aiming to bring more international fans closer to the league and its action.
LFP on-boards Genius Sports data and tracking systems for betting and broadcast partners
November 28 – Swiss sports marketing agency Infront, the media, betting, and technology partner of France’s Ligue de Football Professionnel (LFP), has partnered with Genius Sports to implement improved tracking technology across Ligue 1 and Ligue 2.
Her Game Too and EA Sports partner to make game more inclusive
November 22 – Her Game Too has partnered with EA Sports to launch an initiative aimed at introducing women and girls to live football matches for the first time.
LFP partners with WSC to increase and monetise digital content output
November 5 – The Ligue de Football Professionnel (LFP) has entered a five-year partnership with WSC Sports to drive AI-powered content automation for Ligue 1 McDonald’s, Ligue 2 BKT, and the Trophée des Champions.
Bayern Munich networks its customer data platform with its basketball team via Zeoptap
November 4 – FC Bayern Munich have partnered up with German customer data platform Zeotap as part of a deal that will include both the football and basketball divisions of the club, with the core aim of optimising the club’s fan interactions with the help of Zeotap’s Customer Data Platform (CDP).
Monaco extend UFL video game deal to 2026
October 30 – AS Monaco have extended their partnership with Strikerz Inc., the developer of the online football game UFL, until 2026 as the club looks to sink its teeth into the eSports market.
Aussie A-League adds Opta Search and Opta Stream to Stats perform data deal
October 15 – The Aussie A-League has extended its official media data partnership with Stats Perform, which will see the addition of Opta Search and Opta Stream, as the league looks to unlock new sponsor inventory and deepen engagement for fans of its men’s and women’s competitions.
Belgian Pro League invests in major data ecosystem to support clubs
October 9 – The Belgian Pro League has announced a series of major technological investments aimed at boosting its position in European football, with innovations focused on semi-automated offside technology, advanced data collection across all levels of the game, and precision limb-tracking.
Man City steps up its Stairmedia LED ad partnership
October 4 – Premier League holders Manchester City have announced a new partnership with Stairmedia that will increase advertising opportunities for potential partners.