May 13 – TVC Technology Solutions has completed a major AV rollout across 30 English Football League clubs, as clubs continue investing heavily in technology designed to keep supporters in the stadium longer.
May 7 – West Ham will mark Deaf Awareness Week ahead of Sunday’s London derby against Arsenal by debuting a British Sign Language (BSL) version of the club anthem ‘I’m Forever Blowing Bubbles’ at the London Stadium.
April 30 – English Premier League side Chelsea have signed a multi-year deal with Moët Hennessy UK, naming the LVMH-owned drinks group as the men’s team’s Official Champagne Supplier.
April 9 – Supporters buying tickets for the World Cup have accused FIFA of “misleading” them with stadiums maps that misrepresent the location of seats.
April 7 – The mood around Anfield is turning, and not in the way the club would like. Amid a crisis on the pitch, Liverpool supporters’ union Spirit of Shankly (SOS) has confirmed protests “inside and outside Anfield,” beginning with Fulham’s visit this weekend, in response to planned ticket price rises that many fans see as tone-deaf in a difficult economic climate.
January 26 – FC Dallas has unveiled a slate of theme nights and promotional activations for the 2026 Major League Soccer season, signalling a shift toward positioning matchdays as entertainment products rather than purely sporting events.
October 20 – Ticketmaster has its tentacles in every aspect of live entertainment, and with the announcement that Inter Miami CF is renewing its partnership, the ticketing giant will potentially have the keys to Lionel Messi’s final season in Major League Soccer.
October 6 – Premier League club, Everton FC has unveiled a new Christopher Ward showroom inside their brand-new Hill Dickinson Stadium, making Christopher Ward, the first watch boutique in the world to be housed inside a football ground.
October 5 – Major League Soccer’s (MLS) New York Red Bulls have become the latest club to merge the line between football and lifestyle with the announcement of Hype House, a new open-air social club inside the Sports Illustrated Stadium.
June 24 – The FIFA Club World Cup has become more than just a tournament – it’s evolved into a masterclass in global brand expansion that’s reshaping how football clubs think about connecting with supporters across continents.
November 7 – Fresh off completing the first-ever unbeaten campaign in the Bundesliga, current champions of Germany, Bayer Leverkusen 04 are upping the stakes off the pitch for the Werkself faithful with a brand new Fanzone.
August 16 – Saudi Arabia’s Public Investment Fund (PIF), owner of Premier League Newcastle United and four of the leading clubs in the Saudi Pro League, has agreed a multi-year sponsorship with Concacaf.
November 27 – Tottenham Hotspur, alongside its Official Payment Partner, AstroPay, has launched a new ‘green’ initiative targeting the club’s supporters who opt for public transport when attending home matches for the remainder of 2023.
October 25 – Bundesliga club Fortuna Düsseldorf have trialled the first match of their ‘Fortuna for All’ campaign, marking the beginning of a groundbreaking new initiative where fans can attend matches free of charge.
September 1 – English Championship club Aston Villa, who have geared up for a promotion push back to the Premier League after a season in the second tier, have introduced a new dedicated travel service to get season ticket holders to Villa Park.